Ancient Nutrition launched a new line of organic superfood protein powder called Plant Protein+ that appeals to the "modern gatherer" with ingredients like natural seeds, botanicals, adaptogens and functional mushrooms. Of the seven organic protein seeds and seven organic botanicals included, some of the ingredients are flax, hemp, chia, watermelon and sacha inchi seeds, as well as ashwagandha, cordyceps, rhodiola, reishi and holy basil, plus avocado fruit and coconut MCTs. Unlike many plant-based protein powders, these ones are free from isolates, grains, or other processed ingredients and are only sweetened with monkfruit.
The Plant Protein+ powders from Ancient Nutrition are available in flavors like Vanilla, Chocolate and Berry, each of which is full of whole-food nutrients.
Image Credit: Ancient Nutrition
Why This Trend Is Growing
- Organic Superfood Protein Powders
- Opportunity for disruptive innovation in creating protein powders made from organic and whole-food ingredients.
- Natural Seed-based Protein Powders
- Opportunity for disruptive innovation in using a variety of natural seeds as the main source of protein in powder supplements.
- Functional Mushroom Protein Powders
- Opportunity for disruptive innovation in incorporating functional mushrooms into protein powders for added health benefits.
Industries Being Reshaped
- Health and Wellness
- Opportunity for disruptive innovation in the health and wellness industry by developing and marketing organic, whole-food protein powders.
- Plant-based Food
- Opportunity for disruptive innovation in the plant-based food industry by creating natural seed-based protein powders as a sustainable alternative to traditional protein sources.
- Nutritional Supplements
- Opportunity for disruptive innovation in the nutritional supplements industry by introducing protein powders infused with functional mushrooms to tap into the growing demand for holistic health products.
