The Laird Superfood Plant-Based Protein Bar with Adaptogens is the newest launch from the creator of simple, functional, real-food energy products. This new launch marks the brand's first foray into the snack category and it provides the support of 10 grams of plant-based protein from peas, hemp seeds and pumpkin seeds, plus six grams of dietary fiber and all nine essential amino acids at naturally occurring amounts. Additionally, there are chaga and lion’s mane extracts, which consumers are already familiar with from the Laird Superfood product portfolio.
These plant-based protein bars are being introduced in four decadent flavors: peanut butter, peanut butter chocolate chip, chocolate mint and lemon almond.
With these plant-powered protein bars, the brand is delivering on consumer demands for more functional superfoods with convenience and great taste.
Key Themes Behind This Trend
- Plant-based Protein
- Opportunities for innovation in the creation of more plant-based protein products with adaptogens.
- Functional Snacks
- Opportunities for innovation in the functional snack category, incorporating superfoods and adaptogens into convenient on-the-go products.
- Adaptogenic Ingredients
- Opportunities for innovation in ingredient sourcing and incorporation of adaptogenic ingredients like chaga and lion's mane extracts.
Where This Applies
- Health Food
- The health food industry can continue to innovate with functional snacks like adaptogenic plant protein bars.
- Plant-based Protein
- The plant-based protein industry can incorporate adaptogens for added functional benefits in products like powder supplements or bars.
- Supplement
- The supplement industry can innovate by incorporating more natural and functional ingredients like adaptogens for added benefits in products like protein bars or capsules.
