LEGO Has Donated 4 Million to Educating Children on Racism
Ellen Smith — June 4, 2020 — Social Good
As protests erupt throughout the United States, some brands are stepping up to make a difference where it counts -- LEGO is an example of one of these brands, as it used its platform to not only denounce anti-racism and support protestors, but to donate 4 million USD to charities that educate children on racism.
An official statement read "We stand against the black community against racism and inequality. There is much to do." To further its message, the Danish toy maker has also removed the advertising and marketing for its police-themed toy sets. With this generous contribution, LEGO joins the ranks of brands that have taken a stand, including Ben & Jerry's and Bratz.
Image Credit: Tomohiro Ohsumi/Getty Images
An official statement read "We stand against the black community against racism and inequality. There is much to do." To further its message, the Danish toy maker has also removed the advertising and marketing for its police-themed toy sets. With this generous contribution, LEGO joins the ranks of brands that have taken a stand, including Ben & Jerry's and Bratz.
Image Credit: Tomohiro Ohsumi/Getty Images
1.9
Score
Popularity
Activity
Freshness