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Activism Consumer Insights

Designer Activism
Activist groups turn to high-profile designers for marketing purposes
Implications - When advocating for social change, activist groups turn to experienced creatives who produce attention-captivating promotional materials. The visually engaging assets foster an accessible identity for the social justice movement, providing a way for brands and groups to deliver politically relevant topics in the least confrontational manner. In introducing artistic components to marketing materials, activists are able to advocate for change while offering a keep-sake for their audience.
Workshop Question — How can your brand introduce a social issue in an eloquent way?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Tree
Activists advocate for ecology by humanizing trees across digital platforms
Implications - Brands are engaging consumers with the topic of reforestation by giving trees the communication tools to send a message. Through launching immersive storytelling marketing campaigns that tap both innovative and traditional methods of interaction, companies are able to give voice to nature and advocate for ecology in new ways. Not only does the advocacy assume an entertaining quality, but it also speaks more directly to the digital habits of the modern consumer.
Workshop Question — How can your brand utilize social media to advocate for ecology?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cause-Oriented Footwear
Sneaker brands use their product to raise awareness for important causes
Implications - In recent times there has been an increase in the number of brands taking stances on various issues and leveraging their platform to increase awareness of the causes and campaigns they stand behind -- and the footwear industry is no exception. With the resurgence of sneakerhead culture in recent years, brands are combining that passion with a focus on activism. Such products highlight the progression of brands’ corporate social responsibility initiatives, which better align with the rising shift of activism among younger consumers.
Workshop Question — If your brand were to launch a product or campaign to raise awareness of a cause, what cause would your brand select?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Politics
Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal.
Workshop Question — Does your company vocalize a stance on any political issues? If so, what are the advantages and disadvantages therein? Ask the same questions if you are not vocal.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Athletic
Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same.
Workshop Question — How can your brand create and promote a culture of inclusion?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Actionable News
Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers -- specifically the Millennial generation, are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority.
Workshop Question — What role does your brand play when it comes to causes? How could you take part in a way that aligns with your brand?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gender Remixed
Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit.
Workshop Question — Reframe your brand's offering in traditionally masculine and feminine forms. Now take each of these offerings and imagine strategies for marketing them to the opposite gender.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humanitarian Fashion
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.
Workshop Question — How can your brand better align itself with the morals and values of its targeted consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Philanthropic Emoji
Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication.
Workshop Question — What are some new ways that your brand can increase communication, as a way to eliminate barriers between you and your consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humanitarian VR
Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it.
Workshop Question
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends