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Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
165,892 Total Clicks
Jun 16 - Nov 16
This Year and Warm
Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
106,439 Total Clicks
Mar 16 - Nov 16
This Year and Warm
Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers -- specifically the Millennial generation, are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
36,015 Total Clicks
Jul 15 - May 16
Mild
BusinessSocial GoodActivism
Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
118,535 Total Clicks
Jun 14 - Mar 16
Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
80,854 Total Clicks
Jan 15 - Nov 16
This Year and Warm
Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
60,741 Total Clicks
May 15 - Jul 16
Mild
Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
110,976 Total Clicks
Aug 15 - Sep 16
Warm
Trend Hunter Services
Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
172,858 Total Clicks
Jun 14 - Sep 16
Mild
LGBT-friendly services provide the queer community with positive environments
Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
352,767 Total Clicks
Feb 14 - Jun 15
Warm
Social GoodActivism
Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
64,562 Total Clicks
Jan 15 - Sep 16
Average