With St. Patrick's Day nearly upon us, Tullamore D.E.W. Irish Whiskey is bringing back its annual 'O’Everyone' campaign that celebrates the power of coming together in celebration. The ad pays homage to the global reach of St. Patrick's Day (which is now celebrated in more countries and by more people than any other national holiday) and invites "any and all" to become Irish this St. Patrick's Day.
“We couldn’t think of a better way to celebrate this St. Patrick’s Day than with a good laugh, great whiskey and lending a hand to the bars and bartenders who need our support now more than ever,” says Conor Neville Senior Brand Manager Tullamore D.E.W. Irish Whiskey. “The O’Everyone Campaign is our way of saying, there is always common ground, and we hope our gesture will inspire all to celebrate St. Patrick’s Day the way it’s meant to be celebrated; together.”
To kick off the campaign, Tullamore D.E.W. Irish Whiskey welcoming one California resident to legally change their name from "Jameson" to "Tullamore” – joining the Tullamore D.E.W. family in a gesture of solidarity. The brand will match this gesture by treating the newest member of the Family to a once in a lifetime St. Patrick’s Day experience this March 17th.
Moreover, from March 16th to 17th for every “Jameson” who shows they’ve changed their name to “Tullamore” on social media, Tullamore D.E.W. will donate $100 to 'Another Round Another Rally,' a charity supporting America’s hospitality workers, as part of the brand's $50,000 contribution to help the industry.