Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Ethical
Metaverse
Companies are bringing social good campaigns to the metaverse.
4.8
Trend score
What's Happening
What is the Ethical Metaverse trend?
Ethical Metaverse: Companies across various industries are taking to the metaverse to spread awareness of ongoing societal issues in the physical world. These initiatives have been expressed through NFTs, metaverse avatars, and social services that encourage users to continue supporting humanitarian efforts.
Insight
The consumer insight behind the Ethical Metaverse trend
The metaverse has allowed users to engage in new methods of communication that hone in on technological advancements. In a bid to reach virtual audiences, humanitarian and philanthropic organizations are communicating their efforts using the newly available technology. This brings real-world issues to the platform's forefront, making it accessible to metaverse users who subscribe to social activism.
Trend themes
Themes within the Ethical Metaverse trend
Three behaviours holding the trend together01
Metaverse Activism
Humanitarian and philanthropic organizations are using the metaverse to bring attention to real-world issues, creating opportunities for socially-conscious companies to engage with virtual audiences.
02
Environmentally-Friendly NFTs
Sustainability is becoming a central focus for NFT marketplaces and initiatives, presenting opportunities for companies to create environmentally-friendly options using emerging blockchain technologies.
03
Inclusive NFTs
NFTs are being used to support inclusive initiatives, including virtual weddings for couples often excluded from traditional marriage services, and NFT residencies for underrepresented and marginalized communities of creators.
Industry implications
What the Ethical Metaverse trend means for industry
Where the trend changes the playbookFor
Blockchain and Cryptocurrency
Companies in the blockchain and cryptocurrency industries can embrace the opportunities presented by environmentally-friendly NFTs and the expansion of NFT use cases for activism and inclusivity.
For
Philanthropy and Social Justice
Organizations focused on philanthropy and social justice can leverage the metaverse and NFTs to spread awareness for their causes and engage virtual audiences in new ways.
For
Art and Creative Industries
The integration of NFTs into art and creative industries presents opportunities for supporting causes, creating inclusive spaces, and opening new avenues for artistic expression and collecting.
Workshop question
How can your company better communicate in the metaverse?
Trend signals
Trend signals for Ethical Metaverse
Trend score 4.8 out of 10, from popularity 81%, activity 51%, freshness 11%.
Popularity81%
Activity51%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ethical Metaverse trend
6 featured examples from Sep 30, 2021 to Apr 10, 2022CategoryLifestyle
Inclusive NFT Marriages
'Closeup City Hall' Will Immortalize Marriages on the Blockchain
The adoption of blockchain technology in marriage certificates is likely to revolutionize the legal industry.
CategoryEco
Eco-Friendly NFT Marketplaces
Bubblehouse is Making NFTs Accessible and Environmentally Friendly
Companies in the blockchain industry can explore more sustainable options, like Polygon, to differentiate themselves and attract more environmentally-conscious customers.
CategorySocial Good
Homelessness Metaverse Campaigns
Will is the First Homeless Person in the Metaverse
Virtual reality firms can create immersive metaverse experiences that raise awareness about social issues.
CategorySocial Good
Women-Focused NFT Residencies
Women Rise and Voice Partner to Present an NFT Residency for Women
The trend of women-focused NFT residencies presents an opportunity for blockchain technology to become more diverse and inclusive through empowering underrepresented and marginali…
CategoryEco
Environment-Supporting NFT Initiatives
'SEVA.LOVE' Offsets Its Carbon Footprint with Each Purchase
Developing blockchain-based platforms that prioritize sustainability and environmental impact can create disruptive innovation opportunities in the tech industry.
CategorySocial Good
Ukraine-Supporting NFT Collections
Dori Desautel Broudy is Auctioning her First NFTs on OpenSea
The art industry can benefit from the disruptive nature of NFTs by embracing mission-driven and supportive artwork to engage a new generation of collectors.
