Companies are bringing social good campaigns to the metaverse
Trend - Companies across various industries are taking to the metaverse to spread awareness of ongoing societal issues in the physical world. These initiatives have been expressed through NFTs, metaverse avatars, and social services that encourage users to continue supporting humanitarian efforts.
Insight - The metaverse has allowed users to engage in new methods of communication that hone in on technological advancements. In a bid to reach virtual audiences, humanitarian and philanthropic organizations are communicating their efforts using the newly available technology. This brings real-world issues to the platform's forefront, making it accessible to metaverse users who subscribe to social activism.
Insight - The metaverse has allowed users to engage in new methods of communication that hone in on technological advancements. In a bid to reach virtual audiences, humanitarian and philanthropic organizations are communicating their efforts using the newly available technology. This brings real-world issues to the platform's forefront, making it accessible to metaverse users who subscribe to social activism.
Workshop Question - How can your company better communicate in the metaverse?
Trend Themes
1. Metaverse Activism - Humanitarian and philanthropic organizations are using the metaverse to bring attention to real-world issues, creating opportunities for socially-conscious companies to engage with virtual audiences.
2. Environmentally-friendly Nfts - Sustainability is becoming a central focus for NFT marketplaces and initiatives, presenting opportunities for companies to create environmentally-friendly options using emerging blockchain technologies.
3. Inclusive Nfts - NFTs are being used to support inclusive initiatives, including virtual weddings for couples often excluded from traditional marriage services, and NFT residencies for underrepresented and marginalized communities of creators.
Industry Implications
1. Blockchain and Cryptocurrency - Companies in the blockchain and cryptocurrency industries can embrace the opportunities presented by environmentally-friendly NFTs and the expansion of NFT use cases for activism and inclusivity.
2. Philanthropy and Social Justice - Organizations focused on philanthropy and social justice can leverage the metaverse and NFTs to spread awareness for their causes and engage virtual audiences in new ways.
3. Art and Creative Industries - The integration of NFTs into art and creative industries presents opportunities for supporting causes, creating inclusive spaces, and opening new avenues for artistic expression and collecting.
6 Featured, 48 Examples:
53,473 Total Clicks
Date Range:
Sep 21 — Apr 22
Trending:
Warm
Consumer Insight Topics:
