In an effort to support black-owned restaurants in light of the recent anti-racist movement, Uber Eats Canada debuted a new feature to help Canadians identify and purchase from Black-own restaurants in their area. Not only does the app identify these black-owned businesses, but it is also offering free delivery. In addition to this initiative, the company also announced that it had made a $1 million donation to the Equal Justice Initiative and the Center For Policing Equity.
"We know this isn't enough. It won't be until we see true racial justice," Uber CEO Dara Khosrowshahi wrote in the email, "but we plan to work day in and day out to improve, learn, and grow as a company. Lastly, let me speak clearly and unequivocally: Black Lives Matter."
Image Credit: Uber Eats Canada
What Makes This Trend Stand Out
- Black-owned Business Support
- A trend of companies implementing features and initiatives to support and promote black-owned businesses and restaurants.
- Anti-racist Movements
- A trend of companies joining anti-racist movements and making monetary contributions to organizations that support the cause.
- Free Delivery
- A trend of companies offering free delivery to customers as a way to incentivize purchases and support local businesses.
Sectors Adopting This
- Food Delivery Services
- The food delivery industry can consider implementing similar features to promote and support black-owned restaurants and businesses in their service areas.
- Technology
- Technology companies can integrate more equitable and anti-racist features into their products and services to support minority-owned businesses.
- Philanthropy
- Philanthropic organizations can encourage and incentivize corporate donations to organizations that support anti-racist initiatives and promote racial equality.
