Category
Fashion
Scaled Restraint
Trend cluster
Category
Suction
Facials
Brands are creating alternative facial therapy honoring the ancient art of cupping.
1.5
Trend score
Trend
What is the Suction Facials trend?
Suction Facials: Cupping is a traditional Chinese therapy that uses suction cups to stimulate the skin and muscles to promote blood circulation, repair cells, and relieve muscle tension. Beauty brands are applying the ancient practice to facial kits for consumers as a restorative solution.
Insight
The consumer insight behind the Suction Facials trend
Consumers are image-conscious due to the vast media exposure of beauty standards in today's society. As a result, they invest in products, tools, and services that improve their appearance. However, many are hesitant to try invasive procedures and turn to treatments that have been historically trusted.
Trend themes
Themes within the Suction Facials trend
Three behaviours holding the trend together01
Traditional Chinese Therapy
Beauty brands are applying the traditional Chinese therapy of cupping to facial kits for consumers as a restorative solution, providing opportunities for traditional Chinese medicine in the beauty industry.
02
Home Beauty Treatments
The trend towards home beauty treatments for image-conscious consumers is driving the development of facial cupping massage sets and systems, providing opportunities for beauty brands to create effective, user-friendly, and affordable products.
03
Natural Anti-Aging Solutions
The rise of natural anti-aging solutions is driving the development of facial cupping kits, providing opportunities for organic beauty brands to offer effective and non-invasive alternatives to invasive procedures.
Industry implications
What the Suction Facials trend means for industry
Where the trend changes the playbookFor
Beauty Products
Cupping facial kits and sets are creating opportunities for the beauty industry to expand its offerings and explore new treatments.
For
Traditional Chinese Medicine
The application of traditional Chinese therapy of cupping in beauty treatments is driving the integration of the traditional Chinese medicine industry with the beauty industry.
For
Personal Care Industry
The trend towards home beauty treatments is driving innovation in the personal care industry, providing opportunities for user-friendly and affordable products to enter the market.
Workshop question
How is your brand influenced by traditional practices in it's industry?
Trend signals
Trend signals for Suction Facials
Trend score 1.5 out of 10, from popularity 14%, activity 23%, freshness 9%.
Popularity14%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Suction Facials trend
4 featured examples from Jun 10, 2020CategoryLifestyle
Face Cupping Massage Systems
LURE Essentials Eliminates Signs of Aging with Its Cupping Kit
Companies in the wellness industry can develop innovative anti-aging products, such as facial cupping massage sets, to meet the growing demand for natural and non-invasive skincar…
CategoryLifestyle
Glass Facial Cup Kits
LIERRE's Glass Facial Cups with Bulb Kit Rejuvenates the Skin
Integrating cupping practices into wellness and beauty routines, offering unique and personalized experiences for consumers in their self-care journey.
CategoryLifestyle
Facial Silicone Cupping Kits
This Face Massage Kit Honors Ancient Practices for Circulation
Disruptive innovation opportunity: Integrate traditional and alternative methods into the beauty and wellness industry to provide innovative products and services for self-care.
CategoryLifestyle
Facial Cupping Massage Sets
Grace & Stella Co.'s Facial Cupping Massage Kit Features 7 Pieces
Incorporating cupping practices in skincare routines can lead to revolutionary beauty and skincare products.
