Starbucks Canada recently announced plans to resume operations in many stores across the country by the end of May and states that consumer safety is a top priority for the iconic brand. The brand implemented a new Gran-and-Go service that minimizes contact between staff and employees to reduce the risk of spreading germs.
Starbucks Canada is also implementing new safety measures in accordance with the recommendation of the Public Health Agency of Canada, provincial governments, and safety experts. Staff will be provided with personal protective equipment including gloves and facial masks and each barista will complete a check-in procedure (such as temperature checks and a questionnaire) at the beginning of each shift to ensure they are able to safely work.
Image Credit: CONNOR SURDI, Starbucks Canada
What's Driving This Trend
- Contactless Service
- Starbucks Canada's Gran-and-Go service is a prime example of contactless service that minimizes contact between staff and customers, presenting an opportunity for other Quick Service Restaurants (QSRs) to adopt similar strategies.
- Enhanced Safety Measures
- The implementation of personal protective equipment and check-in procedures for staff at Starbucks Canada presents an opportunity for other industries, such as retail and hospitality, to enhance safety measures for their employees and customers.
- Guidance From Health Authorities
- Starbucks Canada's adherence to the recommendations of health authorities presents an opportunity for various industries, including food and beverage, to follow similar guidelines to prioritize consumer safety.
Who This Affects Most
- Quick Service Restaurants (qsrs)
- QSRs can explore the adoption of contactless service to minimize contact between staff and customers, providing a safer dining experience.
- Retail
- Retail businesses can consider implementing personal protective equipment and check-in procedures to ensure the safety of their employees and customers.
- Hospitality
- The hospitality industry can benefit from adopting enhanced safety measures, such as providing personal protective equipment and implementing check-in procedures, to prioritize the well-being of guests and employees.
