In the beauty and fashion space, brands have been working with virtual-try on for years but current times makes the application of augmented reality technology more relevant than ever. With Perfect Corp., Benefit Cosmetics is introducing a new real-time Brow Try-On program powered by augmented reality. By scanning a QR code with WeChat, a consumer
can initiate the virtual experience and try on different eyebrow styles to see the ones that suit their face best.
The tool for online beauty shoppers in China uses YouCam so that appointments can easily be booked via WeChat at a Benefit BrowBar and the desired look can be recreated in person. With digital color blending technologies and facial point detection, the virtual experience accurately and effortlessly previews different looks.