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Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
312,954 Total Clicks
Sep 15 - Jun 16
Hot
Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
113,295 Total Clicks
Oct 14 - Aug 16
Average
Social GoodSocial Business
Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
146,843 Total Clicks
Apr 13 - Dec 14
Average
Continued social stress for global equality leads to widespread almsgiving
Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
213,978 Total Clicks
May 13 - Jul 14
Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Upcycled eyewear satiates consumer demand for sustainable fashion choices
Implications - Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
293,920 Total Clicks
Jun 13 - Jan 14
Warm
EcoSocial GoodSocial Business
Social media influences e-commerce in a way that encourages community buying
Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
277,899 Total Clicks
Apr 12 - Oct 13
Average
Businesses are providing more convenient ways for consumers to donate
Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
223,704 Total Clicks
Nov 11 - Dec 14
Average
Trend Hunter Services
Parents turn to socially conscious children's products & services
Implications - Today's younger consumers are more socially conscious, whether they're concerned about the environment or the clean water crisis in developing economies. According to a 2012 report from Nielsen, almost half of the under-40 consumers surveyed indicated a willingness to pay more for products and services from companies associated with a social cause. It follows, then, that today's parents are more willing to purchase conscious children's products and services, from newborn clothing and baby rattles to green toys, thereby introducing and spreading the message of socially responsible living to their children. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
758,924 Total Clicks
Dec 11 - Jul 12
Warm
Youth entrepreneurship training focuses on social change
Implications - Social organizations are recognizing that to spread a message concerning social change, it's a good idea to start young. Not only do young consumers provide a springboard for making a message go viral, as we've seen in intense social media campaigns like Kony 2012, they possess the dedication and courage to develop and implement projects that tackle the social issues they believe in. Thus, the number of social business education programs for youth are on the rise, promoting social entrepreneurship among aspiring young business owners and building a foundation of social purpose in our future leaders. [More]
SCORE 2.2
Popularity
Activity
Freshness
Megatrends
Patterns
238,766 Total Clicks
Jan 12 - Jul 12
Untested
Campaigns and innovations promoting eco living through interactivity
Implications - Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure that consumers take on eco-friendly habits and maintain them. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
481,530 Total Clicks
Apr 12 - Jul 12
Average