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Social Business Consumer Insights

Circular Seafood
Waste from the seafood industry is re-introduced into the consumption cycle
Implications - As much of the world looks to prioritize efforts towards living in a more sustainable way, organic waste from the fishing industry is being reused and recycled for consumption. From turning lobster shells into bioplastics to making chips out of discarded fish skins, these offering speak the the growing consumer expectation and appetite for sustainability in all facets of their lives.
Workshop Question - How have growing consumer expectations related to sustainability impacted your business?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Merchant
Cash economies go digital with merchant-centric benefits
Trend - The lack of digital payment infrastructure that extends to small and micro businesses is a significant challenge for businesses operating in primarily cash economies. In an effort to combat this, an increasing number of payment technology providers are establishing merchant-centric benefits ranging from loyalty programs to cost-free implementation processes.

Insight - For today's business owner, establishing secure and effective production, management, and transactional processes are crucial. This consumer is focused on benefits like cost-reduction and security in order to compete in industries that are ever-evolving and expanding with new waves of tech innovations.
Workshop Question - How has a move toward more digitized payment processes impacted your organization?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cause-Oriented Footwear
Sneaker brands use their product to raise awareness for important causes
Implications - In recent times there has been an increase in the number of brands taking stances on various issues and leveraging their platform to increase awareness of the causes and campaigns they stand behind -- and the footwear industry is no exception. With the resurgence of sneakerhead culture in recent years, brands are combining that passion with a focus on activism. Such products highlight the progression of brands’ corporate social responsibility initiatives, which better align with the rising shift of activism among younger consumers.
Workshop Question - If your brand were to launch a product or campaign to raise awareness of a cause, what cause would your brand select?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Encrypted Ballot
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.
Workshop Question - How might the guaranteed security of blockchain technology impact your industry?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Causal Culinary
Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public.
Workshop Question - How can your brand effectively and creatively promote a cause that is important to it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charitable Enrollment
Consumers enroll in services for the sake of social good
Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Workshop Question - How does your brand align with the growing value consumers place on doing social good?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mainstream Micro-Lending
Charities take a backseat to doing social good through microloans
Implications - It only takes a small amount of money from individuals part of a much larger collective to have a big impact on the world. The most appealing aspect to micro-lending to the public isn't just that it's low risk (the large majority of loans are paid back), but the more personal & communal aspect of micro-lending.
Workshop Question -
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-for-One Evolved
Continued social stress for global equality leads to widespread almsgiving
Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
Workshop Question -
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recycled Sight
Upcycled eyewear satiates consumer demand for sustainable fashion choices
Implications - Moving beyond one-for-one campaigning, brands are taking a new approach by offering recycled fashions as a way to appeal to the eco-conscious as well as the fashion-savvy. Decreasing cost for manufacturers while still maintaining brand appeal, upcycled fashion offers the consumer a rich story behind an otherwise ordinary product, which in turn helps positively reinforce the purchase and creates a cult following that's traditionally unattainable by corporately manufactured styles.
Workshop Question -
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Commerce
Social media influences e-commerce in a way that encourages community buying
Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity.
Workshop Question -
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends