In solidarity with Black Lives Matter and the continued fight against systemic racism and oppression, Glossier has announced that it will be donating $500,000 in grants to black-owned businesses within the beauty industry, and another $500,000 to organizations the are dedicated to fighting against racial injustice.
As the company explains in a post on Instagram, these organizations will include Black Lives Matter, The NAACP Legal Defense and Education Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters.
While Glossier has not announced which black-owned beauty businesses it will be supporting through the initiative as of yet, it explains that further information will be released in June once it has been confirmed.
Image Credit: Nylon
What Makes This Trend Stand Out
- Support for Black-owned Businesses
- Opportunities for other companies to invest in and support black-owned businesses in various industries.
- Fighting Against Racial Injustice
- Increasing funding and resources for organizations dedicated to fighting against racial injustice and systemic racism.
- Solidarity Donations
- More companies allocating funds and resources to support important causes and social movements.
Sectors Adopting This
- Beauty
- Potential for other beauty companies to support and promote black-owned beauty businesses.
- Non-profit
- Opportunities for non-profit organizations to collaborate and amplify their efforts in fighting racial injustice.
- Retail
- Retail brands can explore ways to promote and support important causes through solidarity donations and partnerships.
