The parent company of Kiss New York Professional, Red by Kiss, i-envy, and Ruby, Ivy Beauty contributed $20,000 to Build NYC for Juneteenth. Build NYC is a nonprofit organization that supports local youth, particularly those of low-income backgrounds who are racially and ethnically underrepresented in higher education. The donation aims to fund essential materials and logistical support, and the product donation seeks to enhance personal and professional endeavors.
Build NYC is committed to addressing educational and socioeconomic disparities nationwide, focusing on cities where achievement and opportunity gaps are most pronounced, including New York, Los Angeles, Washington DC, and Boston. Ivy Beauty supports marginalized communities, which can attract new customers and build loyalty among existing ones.
Image Credit: Ivy Beauty
What Makes This Trend Stand Out
- Corporate Social Responsibility
- Companies increasingly support social causes, strengthening ties with community stakeholders and enhancing brand reputation.
- Philanthropy Partnerships
- Collaborations between businesses and nonprofits are growing, offering mutual benefits and addressing critical social issues.
- Inclusive Brand Initiatives
- More brands are prioritizing inclusivity and diversity in their marketing and community efforts, resonating deeply with underrepresented groups.
Sectors Adopting This
- Beauty and Personal Care
- Brands in this sector are leveraging social impact to differentiate themselves in a competitive market.
- Nonprofit Organizations
- These entities are partnering with for-profit businesses to gain financial support and raise awareness for their missions.
- Educational Services
- Organizations focus on reducing educational disparities are gaining attention from corporate donors looking to make a significant impact.
