Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Escape
Virtual escape rooms offer an at-home alternative amid social distancing measures.
4.6
Trend score
Trend
What is the Virtual Escape trend?
Virtual Escape: Virtual escape rooms are increasingly being offered and engaged with online as a form of entertainment. These virtual games are more relevant as consumers around the world continue to deal with closures of or restrictions on various recreational activities.
Insight
The consumer insight behind the Virtual Escape trend
Consumers are getting increasingly creative with how they entertain themselves as their options for recreational activities outside the home remain limited in many parts of the world. They're increasingly turning to brands in the digital space that prioritize new forms of engagement that avoid monotony.
Trend themes
Themes within the Virtual Escape trend
Three behaviours holding the trend together01
Virtual Escape Rooms
Virtual escape rooms are becoming increasingly popular as a form of entertainment and team-building activity amid social distancing measures.
02
Virtual Team-Building Games
Companies are turning to virtual team-building games and activities such as digital escape rooms to keep their remote employees engaged and connected.
03
Interactive Virtual Escape Rooms
Online virtual escape room platforms are offering a variety of themed options supported by photos and video for friends and families looking for virtual entertainment.
Industry implications
What the Virtual Escape trend means for industry
Where the trend changes the playbookFor
Entertainment
Virtual escape rooms are creating new forms of entertainment that brands can leverage to engage with consumers and offer exciting experiences.
For
Team Building/Corporate Training
Virtual team-building games and activities such as digital escape rooms present opportunities for companies to improve team collaboration and communication among remote employees.
For
Online Gaming
The popularity of virtual escape rooms is creating new opportunities for the online gaming industry to expand their offerings and cater to the demand for more interactive experiences.
Workshop question
How is your brand engaging people who remain restricted in their activities?
Trend signals
Trend signals for Virtual Escape
Trend score 4.6 out of 10, from popularity 74%, activity 56%, freshness 9%.
Popularity74%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Virtual Escape trend
4 featured examples from Apr 13 to Jun 11, 2020CategoryLifestyle
Video Call Escape Rooms
The Miss Jezebel Virtual Escape Room is for Two to Five Players Over 18
Opportunity for escape room businesses to expand into the virtual realm, offering remote escape room experiences to reach a wider audience.
CategoryTech
Virtual Team-Building Games
Wildly Different Expands Its Roster of Team-Building Exercises
Disruptive innovation opportunity: Introduce virtual team-building services and solutions that cater to the growing demand for remote work collaboration and employee engagement.
CategoryTech
Virtual Escape Rooms
Puzzle Break Offers Escape Room Experiences for Groups Via Zoom
Disruptive innovation opportunity: Create new forms of entertainment by developing virtual escape rooms that provide interactive and engaging experiences for individuals and group…
CategoryTech
Interactive Virtual Escape Rooms
Trapped in the Web Offers a Series of Virtual Escape Rooms
The growth of virtual escape rooms creates new opportunities for event planners to incorporate interactive experiences into their virtual events.
