Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Inclusive
Storytelling
Stories from Black creators are spotlighted as calls for inclusion grow.
2.5
Trend score
Trend
What is the Inclusive Storytelling trend?
Inclusive Storytelling: As people around the world protest the inequalities that Black people face in their countries, creative industries are finally hearing the call of activists and people who are outspoken about the need for Black people's voices in storytelling. Now, some brands are investing in and spotlighting the voices of Black creators.
Insight
The consumer insight behind the Inclusive Storytelling trend
In countries where Black people are minorities, their histories and voices have often been covered up, ignored or whitewashed in order for unequal systems to remain in place. Black people and activists have long known this, and now their growing number of allies are recognizing this pattern too. These communities are continuing to push for equal representation, treatment and fairness in many industries--and storytelling is especially crucial as it offers perspectives that have long been overlooked in the mainstream.
Trend themes
Themes within the Inclusive Storytelling trend
Three behaviours holding the trend together01
Black Voices in storytelling
Calls for representation of Black history and perspectives are growing, leading to greater investment in Black creators and their stories.
02
Social media activism
As social justice movements grow, people are using social media to amplify voices and engage individuals in activist actions.
03
Streaming service philanthropy
Streaming services are committing funds to support the Black community and creatives through donations to organizations and production of content.
Industry implications
What the Inclusive Storytelling trend means for industry
Where the trend changes the playbookFor
Entertainment
Investing in Black creators and diversity in storytelling has great potential for industry growth.
For
Social Media
Activism and amplifying unheard voices through social media have positive effects on society, while also being a viable marketing strategy.
For
Philanthropy
Investing in social causes through charitable donations can improve a brand's image, facilitate social change, and give back to communities.
Workshop question
How is your brand responding to the growing call for true inclusion and representation?
Trend signals
Trend signals for Inclusive Storytelling
Trend score 2.5 out of 10, from popularity 38%, activity 29%, freshness 9%.
Popularity38%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Inclusive Storytelling trend
4 featured examples from Jun 9 to Jun 17, 2020CategoryMarketing
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
The #SHARETHEMICNOW campaign presents an opportunity for social media platforms to support and promote initiatives that amplify marginalized voices.
CategorySocial Good
Inclusive Free Streaming Iniatitives
Cineplex Debuted the 'Understanding Black Stories' Project
The entertainment industry can leverage inclusive initiatives to increase diversity in content and attract a wider audience.
CategoryBusiness
Black Filmmaker Collections
The Criterion Collection Introduced its Black Lives Collection
With an increase in the importance of diversity and representation, streaming services have an opportunity to showcase underrepresented perspectives
CategorySocial Good
Streaming Service Donation Commitments
Netflix Will Donate $5 Million to Black Creatives
Streaming services have the opportunity to take a leadership role in supporting marginalized communities and promoting diversity and inclusion.
