South Korean fashion brand IISE announces that there are 100% profit donation plans that sets in place to support the Black Lives Matter movement. The ongoing donation campaign spreads awareness around the issues throughout Asia as the founders of the brand celebrate black culture as it created a foundation for what IISE stands on today.
The brand releases an official statement that highlights racial constraints and the ideas that surround it. The brothers talk about how many from their generation look up to black culture, their leaders, athletes, musicians, and artists, shaping their youth culture and development as creatives that encourage them to celebrate their own Korean heritage as well.
Image Credit: Seunghood Jeong, Hypebeast