Busch Light's Corn Cans are limited-edition designs that depict America's most popular crop and were created to raise funds for farmers in need. The cans help to support the nonprofit organization Farm Rescue, which is devoted to offering free harvest assistance to farm families in the wake of major illness, injury or natural disasters. Purchasing a pack of corn-themed beer cans helps to donate a dollar to Farm Rescue, which will help out farmers across the United States.
Although the corn-themed packaging may seem unexpected, Anheuser-Busch notes that “Corn is an important ingredient in many of our value beers. We buy roughly 16 million bushels of corn each year because it is a critical ingredient in Busch, Busch Light, Natural Light, to name a few.”
Image Credit: Busch
Key Themes Behind This Trend
- Limited-edition Packaging
- Opportunity to create unique and collectible packaging designs that support charitable causes.
- Cause-related Marketing
- Opportunity to align brand messaging with social and environmental causes to drive sales while making a positive impact.
- Support for Farmers
- Opportunity to develop products and initiatives that support farmers and agricultural communities.
Where This Applies
- Alcoholic Beverages
- Opportunity for alcoholic beverage brands to create special edition packaging and donate proceeds to charities.
- Food and Agriculture
- Opportunity for food and agriculture companies to collaborate with nonprofits and raise funds for farmers in need.
- Nonprofit Organizations
- Opportunity for nonprofits to collaborate with brands to raise funds and awareness for their causes.
