In an effort to better support the Black Lives Matter movement, industry giants like Netflix are stepping up to contribute where their funds are needed -- In Netflix's case, the streaming service has committed to donating $5 million USD to support Black creatives.
In an official statement, the brand stated that moving forward, it will continue to fund important content, using the example 'When They See Us,' -- a televisions series based on the Central Park 5. To help black film makers and creatives, the brand will donate to charities and organizations that include Know Your Rights Camp, the Posse Foundation and Black Girls Code. In addition, Netflix will be donating $500, 000 to various black-owned businesses in L.A.
Image Credit: Netflix
What's Driving This Trend
- Supporting Black Creatives
- Opportunity for streaming services to invest in and promote content created by Black creatives, supporting diversity and inclusion in the industry.
- Charitable Donations by Industry Giants
- Opportunity for other industry giants to follow Netflix's lead and make substantial donations to support social causes and underrepresented communities.
- Investing in Black-owned Businesses
- Opportunity for companies to support and invest in black-owned businesses, helping to address economic inequalities and promote economic empowerment.
Who This Affects Most
- Streaming Services
- Streaming services have the opportunity to take a leadership role in supporting marginalized communities and promoting diversity and inclusion.
- Entertainment
- The entertainment industry as a whole has the opportunity to make meaningful donations and support underrepresented groups, furthering progress towards equality and social justice.
- Technology
- The technology industry can support social causes by providing funding and resources to organizations that are working towards creating more opportunities for marginalized communities.
