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Reevaluated Inclusive

Brands are re-evaluating their businesses to support the Black community

Trend - Amid the resurgence of the Black Lives Matter movement, brands are re-evaluating their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding.

Insight - Protests continue throughout the globe as the world seeks to call out systemic racism amid the wrongful death of Geroge Floyd, Rayshard Brooks, and far too many others. Thanks to social media, more consumers have become aware of the injustices the Black community faces, and are using these platforms to call out brands that participate in the oppression of this community. As a result, they are turning to brands that go further than posting their outrage on a superficial level and are seeking brands that actively find ways to support Black communities with tangible plans of action.
Workshop Question - How can your brand aim for equality and diversity at all levels?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
23,899 Total Clicks
Date Range:
Jun 20 — Oct 21
Trending:
Untested
Consumer Insight Topics:

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