Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reevaluated
Inclusive
Brands are re-evaluating their businesses to support the Black community.
2.1
Trend score
Trend
What is the Reevaluated Inclusive trend?
Reevaluated Inclusive: Amid the resurgence of the Black Lives Matter movement, brands are re-evaluating their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding.
Insight
The consumer insight behind the Reevaluated Inclusive trend
Protests continue throughout the globe as the world seeks to call out systemic racism amid the wrongful death of George Floyd, Rayshard Brooks, and far too many others. Thanks to social media, more consumers have become aware of the injustices the Black community faces, and are using these platforms to call out brands that participate in the oppression of this community. As a result, they are turning to brands that go further than posting their outrage on a superficial level and are seeking brands that actively find ways to support Black communities with tangible plans of action.
Trend themes
Themes within the Reevaluated Inclusive trend
Three behaviours holding the trend together01
Supporting Black-Owned Businesses
Major brands and corporations are learning to acknowledge systemic racism and are taking concrete steps to support Black-owned businesses in a tangible way.
02
Diversification and Inclusivity in Industry
Brands are realizing the value of recognizing diversity and inclusivity in their own internal and customer-facing practices, resulting in increased support for minority communities and actors in industry.
03
Live Shopping and Interactive Marketing
Leading brands are embracing live shopping events and interactive marketing campaigns to engage with their audiences and foster the growth of small businesses and important social movements.
Industry implications
What the Reevaluated Inclusive trend means for industry
Where the trend changes the playbookFor
Retail and E-commerce
As more consumers are focused on supporting Black-owned businesses, more e-commerce retailers and brick-and-mortar storefronts are expanding their product lines and commitments to initiative to support minority-owned companies.
For
Food Service and Hospitality
Many food service and hospitality companies are honing in on supporting Black-owned restaurants, supporting notable chefs and restaurateurs, and offering programs to so that small business owners can grow.
For
Community Development and Philanthropy
Corporations, organizations, and individuals making meaningful investments in community development initiatives and philanthropic efforts are increasingly recognizing the value of investing in the growth of minority-owned businesses, and supporting the expansion of corporate-led social movements.
Workshop question
How can your brand aim for equality and diversity at all levels?
Trend signals
Trend signals for Reevaluated Inclusive
Trend score 2.1 out of 10, from popularity 37%, activity 14%, freshness 10%.
Popularity37%
Activity14%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reevaluated Inclusive trend
4 featured examples from Jun 16 to Oct 26, 2021CategoryBusiness
Black-Owned Restaurant Campaigns
Pepsi Invites Americans to ‘Dig In’ at Black-Owned Restaurants
The food and beverage industry can respond to the current demand for increased support of black-owned restaurants by implementing community-driven initiatives and partnering with…
CategorySocial Good
Black-Owned Black Friday Initiatives
Facebook's #BuyBlack Friday Initiative Returns this Season
E-commerce platforms can partner with Black-owned businesses to feature their products and expand their customer base.
CategorySocial Good
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
Financial services companies can develop grant and mentorship programs to support BIPOC-owned businesses and promote equality in the market.
CategoryFashion
Black-Owned Beauty Campaigns
Sephora Launched its New Uplifting Product Diversification
The beauty industry is at the forefront of diversification and inclusion campaigns, creating a space to highlight and support Black-owned brands and to provide customers with a di…
