Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Modernized
Living
Co-living spaces are adapted with modern designs and functions.
5.5
Trend score
Trend
What is the Modernized Living trend?
Modernized Living: Co-living concepts are becoming more common, and architects and designers are adapting these spaces with modern functions that include everything from self-service shops to pet-specific layouts.
Insight
The consumer insight behind the Modernized Living trend
With cities growing in population and cost of living going up with it, people who live in these dense environments are increasingly looking for flexible and affordable housing solutions that account for their lifestyles. The concept of property ownership is unreachable for many Millennials and Gen Z consumers, and so instead they seek out modern living options that offer them both autonomy and a sense of community.
Trend themes
Themes within the Modernized Living trend
Three behaviours holding the trend together01
Co-living
Increasing popularity of co-living concepts, influenced by growing population in cities and cost of living going up.
02
Modern Living
Designers and architects adapting co-living spaces with modern functions that include self-service shops to pet-specific layouts.
03
Communal Living
Growing interest in communal living projects like well-appointed co-living spaces and shared communal living micro apartments.
Industry implications
What the Modernized Living trend means for industry
Where the trend changes the playbookFor
Real Estate
Real estate developers can consider creating co-living or communal living spaces that cater to growing demand for affordable and flexible housing options.
For
Retail
Retail companies and tech firms can develop solutions like in-apartment self-service shops to support the new normal and minimize contact while providing convenience to residents.
For
Architecture and Design
Architects and designers can explore modern designs and functions to adapt living spaces like co-living apartments, incorporating pet-specific layouts, and more.
Workshop question
How does your brand adapt to the needs of Millennial land Gen Z consumers?
Trend signals
Trend signals for Modernized Living
Trend score 5.5 out of 10, from popularity 84%, activity 70%, freshness 9%.
Popularity84%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modernized Living trend
4 featured examples from Mar 29, 2019 to Jun 12, 2020CategoryArt & Design
Pet-Friendly Modern Apartments
Sim-Plex Design Studio Boasts a Unique & Divided Shared Flat Design
Designers can create specialized living spaces that cater to the needs of pets and their human owners.
CategoryArt & Design
Shared Communal Living Projects
TC Plus Tests Boundaries in Belgium for the Future of Housing
The architecture industry can explore disruptive innovation in designing flexible living spaces that can adapt to changing needs and promote community engagement.
CategoryBusiness
In-Apartment Self-Service Shops
Impulsify is Adding Grab-and-Go Solutions to Communal Spaces
Impulsify's self-service shop solution within apartment communities presents a disruptive innovation opportunity for the retail technology industry to provide cashless, contactles…
CategoryArt & Design
Communal Living Micro Apartments
The UKO Stanmore Co-Living Space is Well-Appointed
Developing and managing co-living spaces and micro apartment buildings in urban areas.
