Category
Lifestyle
Assisted Choices
Trend cluster
Category
UVC
Sanitation
Companies are leveraging UVC light technology for sanitation purposes.
5.5
Trend score
Trend
What is the UVC Sanitation trend?
UVC Sanitation: Hospitals and medical facilities have been using UVC light technology for sanitation, and now companies are leveraging the technology for public spaces like malls and workplaces. Brands are implementing this technology in order to add another point of hygiene maintenance to peoples' daily routines.
Insight
The consumer insight behind the UVC Sanitation trend
As the impacts of COVID-19 reached a global scale, consumers are taking their health and hygiene seriously. The restrictions are slowly being lifted and they are gradually returning to their activities pre-pandemic. However, many are concerned about their health as the risk of contracting the virus is higher in public spaces. As a result, they look for sanitation solutions that are implemented to seamlessly blend into their routines.
Trend themes
Themes within the UVC Sanitation trend
Three behaviours holding the trend together01
UVC Technology for Sanitation
Companies are leveraging UVC light technology for sanitation purposes in public spaces and homes, allowing for daily sanitation routines.
02
Handheld and Autonomous Devices for Disinfection
Consumers are seeking travel-friendly and autonomous devices to disinfect surfaces while on-the-go, allowing for improved hygiene wherever they go.
03
Far-UVC Light Technology
Companies are utilizing far-UVC light technology to safely sanitize spaces without posing a risk to human exposure, transforming the way we interact with public spaces.
Industry implications
What the UVC Sanitation trend means for industry
Where the trend changes the playbookFor
Healthcare and Hospital
Implementation of UVC technology in hospitals further strengthens sanitation efforts and increases patient safety.
For
Consumer Electronics
An increasing number of consumers are investing in handheld devices for personal use, pushing electronics companies to innovate in the space of travel-friendly and reusable devices.
For
Hospitality and Public Spaces
The emergence of UVC cleansing portals is presenting new opportunities for the hospitality industry to reassure customers of their safety when returning to public spaces.
Workshop question
How can your company offer consumers an added sense of security as the world reopens?
Trend signals
Trend signals for UVC Sanitation
Trend score 5.5 out of 10, from popularity 87%, activity 71%, freshness 9%.
Popularity87%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the UVC Sanitation trend
4 featured examples from Apr 28 to Jun 17, 2020CategoryTech
Travel-Friendly Handheld Sanitizers
The Monos 'CleanPod' Handheld UVC Sterilizer is Compact
Disruptive innovation potential for consumer electronics companies to develop compact handheld UVC sterilizers with advanced features.
CategoryTech
Waterproof UV Sterilization Pens
The Xiaomi Patoneer UVC Sterilization Pen is Rechargeable
The consumer electronics market has the potential for disruptive innovation with the introduction of portable and rechargeable UVC sterilization devices.
CategoryLifestyle
UVC Light Cleansing Portals
Healthe Develops a Cleansing Portal to Rid of Bacterias Using Light
Hotels and restaurants can install UVC light sanitizing portals to assure guests that their safety is a top priority.
CategoryLifestyle
Workplace Disinfection Robots
The 'ROVéo UVC' Eliminates Germs and Bacteria Autonomously
The cleaning and sanitation industry can explore the integration of autonomous disinfection robots to enhance efficiency and safety.
