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Systemic CSR

Consumers call for ever-more authentic forms of corporate social responsibility

Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and so brands are utilizing their reach to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system).

Insight - Acts of injustice are amplified in the social media age. Thus, this generation is not able or willing to turn away from these issues, making CSR more important than ever. The Internet also enables more education on political issues, heightening their expectations of brands' claims to advocacy. In the example of anti-racism initiatives and the uproar of May 2020, supporters understand the pervasiveness of systemic racism, and how large brands are in a unique position to dismantle it from the top-down.
Workshop Question - How can your corporate social responsibility initiative go even further beyond marketing?
4 Featured, 18 Examples:
3,369 Total Clicks
Date Range:
Jun 20 — Jun 20
Just New and Mild
Consumer Insight Topics:

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