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Systemic CSR

Consumers call for ever-more authentic forms of corporate social responsibility

Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and so brands are utilizing their reach to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system).

Insight - Acts of injustice are amplified in the social media age. Thus, this generation is not able or willing to turn away from these issues, making CSR more important than ever. The Internet also enables more education on political issues, heightening their expectations of brands' claims to advocacy. In the example of anti-racism initiatives and the uproar of May 2020, supporters understand the pervasiveness of systemic racism, and how large brands are in a unique position to dismantle it from the top-down.
Workshop Question - How can your corporate social responsibility initiative go even further beyond marketing?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 27 Examples:
66,910 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

CSR During a Pandemic
CSR During a Pandemic
We Chatted to Kruger's CMO to Learn About Its Rolling It Forward Initiative
In the midst of the COVID-19 pandemic, Kruger Products, Canada’s leading tissue products manufacturer, is using its resources and platform to make a difference where it matters most. Partnering... MORE
Congress-Callout CSR Iniatitives
Congress-Callout CSR Iniatitives
IBM Emb(race) Calls on Congress to Ensure Racial Equality
In light of the recent news and the Black Lives Matter protests, software company IBM has launched a new initiative to dubbed IBM Emb(race) to support and empower the black community. Previously,... MORE
Inclusive Free Streaming Iniatitives
Inclusive Free Streaming Iniatitives
Cineplex Debuted the 'Understanding Black Stories' Project
In an effort to spotlight Black filmmakers, Cineplex debuted the ‘Understanding Black Stories’ initiative which offers free online access to its curated list of movies. Notable titles... MORE
Donation-Matching Inclusive Initiatives
Donation-Matching Inclusive Initiatives
Dropbox Black Lives Matter to Match Donations Made in June
In solidarity with the Black Lives Matter movement, Dropbox launched a new donation matching program to encourage users to donate to the Black Lives Matter Foundation, the NAACP Legal Defense and... MORE
play_circle_filled Branded Racial Equality Initiatives
Branded Racial Equality Initiatives
HP Leading With Values Aims to Combat Systemic Racism
In response to the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and far too many others, HP launched a number of initiatives to implement tangible ways the organization can create... MORE

Related Examples

Face-Blurring Image Tools
Face-Blurring Image Tools
Image Scrubber Quickly and Easily Removes Faces From Photos
Anti-Racist Tech Language Initiatives
Anti-Racist Tech Language Initiatives
Github to Remove Racially Insensitive Terms Like ‘Master’
Increased Black-Owned Beauty Pledges
Increased Black-Owned Beauty Pledges
Brother Vellies Founder Launched 'The 15% Pledge' Initiative
Charitable Limited Edition Prints
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
Charitable Call-Out Apparel Lines
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
Social Media Page Takeovers
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
Software-Branded Inclusive Projects
Software-Branded Inclusive Projects
Microsoft Unveils 'United For Change' In Response to BLM
Charitable Donation-Splitting Features
Charitable Donation-Splitting Features
ActBlue Splits One Donation Across Multiple Organizations
Charitable Rare Item Raffles
Charitable Rare Item Raffles
Nicole McLaughlin is Raffling Items for Black Lives Mater
Virtual Protest Events
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
Social Media-Branded Virtual Protests
Social Media-Branded Virtual Protests
Facebook Employees Stage a Virtual 'Walkout' In Protest
Black-Owned Search Tools
Black-Owned Search Tools
Uber Eats Canada is Making it Easier to Support Black-Owned Businesses
Empowering Virtual Protests
Empowering Virtual Protests
The London-Based BLM Organization Launched a Virtual Protest
Charitable Artwork Auctions
Charitable Artwork Auctions
Micah Spear Hosts an Instagram Auction to Support Black Foundations
Black Filmmaker Collections
Black Filmmaker Collections
The Criterion Collection Introduced its Black Lives Collection
Unity-Themed Graphic Tees
Unity-Themed Graphic Tees
HUF and Haroshi Release the Justice T-Shirt for Justice
Collaborative Justice Graphic Tees
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Cherry Los Angeles Taps Wasted Youth, Carrots, & More for a Tee
Music Label Anti-Racism Funds
Music Label Anti-Racism Funds
Sony Music Group Created a Social Justice Fund of $100 Million USD
Enhanced Grocery Safety Measures
Enhanced Grocery Safety Measures
The Organic Garage Emphasizes Social Distancing and Sanitation
Branded Online Yoga Challenges
Branded Online Yoga Challenges
Nike Partnered with Little Thunder for a 7 Day Yoga Challenge
Maintaining Routine During Uncertainty
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Routines by Care/of is an App That Celebrates Wellbeing
Beer-Branded Wedding Gifts
Beer-Branded Wedding Gifts
Busch Beer is Giving Couples Postponing Their Wedding a Year of Beer
One-Way Grocery Aisles
One-Way Grocery Aisles
United Supermarkets Have Introduced Measures to Help Curb COVID-19
Work Culture Webinar
Work Culture Webinar
Jaime Neely Helps Us Adapt to the New Normal of Work
Work-from-Home Card Rewards
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Brex Introduces New Features to Its Card for Startups Amid COVID-19
Low-Cost QSR Kid's Meals
Low-Cost QSR Kid's Meals
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Problem-Solving Student QSR Promotions
Problem-Solving Student QSR Promotions
Burger King is Offering a Free Whopper Sandwich to Students