Category
Lifestyle
Assisted Choices
6.1
Trend score
Trend
What is the Dual Mask trend?
Dual Mask: Now that face masks have been normalized around the world, the growing demand for these items has resulted in brands offering dual functionalities in these coverings in order to stand out. Thus, everything from NFC integration to self-sterilization can be observed in new mask developments.
Insight
The consumer insight behind the Dual Mask trend
Since people have become accustomed to the rapid changes they've faced in recent months, they're still being cautious as restrictions begin to lift. Knowing that the global health crisis is not yet over, their caution applies most to the safety measures they take when they leave their homes. With elevated hygiene habits now normalized, consumers are looking for ways to integrate them into their lives in the most effective and functional ways.
Trend themes
Themes within the Dual Mask trend
Three behaviours holding the trend together01
Multi-Functional Face Coverings
The demand for face masks has resulted in brands offering dual functionalities in these coverings.
02
Elevated Hygiene Habits
Consumers are looking for ways to integrate hygiene habits into their lives in the most effective and functional ways.
03
Next-Gen Face Masks
Next-gen face masks are emerging to offer even more usefulness beyond offering basic protection.
Industry implications
What the Dual Mask trend means for industry
Where the trend changes the playbookFor
Healthcare
New trends in face mask technology can greatly enhance infection prevention and immune protection efforts in healthcare settings.
For
Fashion
Multi-functional face coverings have opened up possibilities for designers to incorporate new features and aesthetics into masks for everyday wear.
For
Consumer Electronics
The integration of NFC technology and UV-C light in face masks introduces opportunities for innovation within the electronics industry.
Workshop question
How is your brand accommodating new consumer habits as restrictions around the world lift?
Trend signals
Trend signals for Dual Mask
Trend score 6.1 out of 10, from popularity 94%, activity 81%, freshness 9%.
Popularity94%
Activity81%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dual Mask trend
4 featured examples from Feb 12 to Jun 4, 2020CategoryLifestyle
Botanically Infused Face Masks
The 'AusAir' Face Mask Has a Subtle Fragrance
Developing advanced face masks with improved filter technology and natural ingredients can be a disruptive innovation opportunity.
CategoryLifestyle
Wearable Face Mask Sanitizers
The Patent-Pending AIR Device Filters and Sanitizes Particles
Wearable face mask sanitizers have disruptive innovation opportunities in the healthcare technology industry, particularly in the development of new technologies for disease preve…
CategoryTech
Self-Sterilizing Transparent Face Masks
The 'Leaf' Mask Has an N99+ HEPA Filter and More
The advancement and innovation of PPE to cater to the specific safety and convenience needs of frontliners and the general public, especially during a pandemic.
CategoryLifestyle
NFC-Integrated Face Masks
PAACHN's Washable Face Mask Includes a NFC Tag with Exclusive Content
Fashion industry can explore incorporating NFC technology in face masks and apparel to create interactive and connected products.
