In light of the resurgence of the Black Lives Matter movement across the globe, many brands are reevaluating their business to ensure inclusivity is met at all fronts, and one brand is setting itself apart with a new initiative called 'The 15% Pledge.' Created by Aurora James, the founder and creative director of accessories brand Brother Vellies, the initiative asks multi-brand retailers to evaluate what products are on their shelves and increase their offering of Black-owned brands to at least 15%—the percentage of Black people in the United States.
Thus far, Sephora has committed to The 15% Pledge and will use the organization's three-stage plan. Step one is "taking stock" of the percentage of shelf-spaced from Black-owned businesses and suppliers. Step two is "taking ownership" of the findings and publishing them internally and externally to ensure accountability. Step three is to "take action" by define and publish a plan to ensure The 15% Pledge is met.
Image Credit: The 15% Pledge