Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Language
Brands are launching campaigns that identify how language can be oppressive.
3.6
Trend score
Trend
What is the Inclusive Language trend?
Inclusive Language: Brands are understanding that the everyday language we use, shapes the way society views the world. As a result, many have launched inclusive language initiatives that challenge the world to rethink the words that are used. These range from anti-racist coding campaigns to anti-sexist language campaigns.
Insight
The consumer insight behind the Inclusive Language trend
Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes.
Trend themes
Themes within the Inclusive Language trend
Three behaviours holding the trend together01
Inclusive Language
Brands are launching campaigns that identify how language can be oppressive.
02
Anti-Sexist Language Campaigns
Brands are seeking to highlight the sexist terms hidden in our everyday language.
03
Anti-Racist Tech Language Initiatives
Technology brands are removing racially insensitive terms from their products.
Industry implications
What the Inclusive Language trend means for industry
Where the trend changes the playbookFor
Advertising
Brands can use inclusive language campaigns to appeal to informed consumers who seek social justice.
For
Language Learning
Language learning apps can highlight the sexism and racism hidden in everyday language in order to provide a more inclusive learning experience.
For
Period Products
Period product brands can take a more inclusive approach and use gender-neutral packaging and language to appeal to all individuals who menstruate.
Workshop question
How can your brand rethink its social responsibility to support equality?
Trend signals
Trend signals for Inclusive Language
Trend score 3.6 out of 10, from popularity 53%, activity 46%, freshness 10%.
Popularity53%
Activity46%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Language trend
7 featured examples from Aug 2, 2019 to Jul 9, 2021CategorySocial Good
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
Language learning companies, such as Babbel, can integrate anti-sexist language campaigns and gender-neutral features to attract socially-conscious consumers and improve brand rep…
CategoryLifestyle
Neutral Period Products
Cycle by Freda Takes a Different Approach to Marketing Menstrual Products
Opportunity for companies to create period products that are more inclusive and gender neutral.
CategoryMarketing
Gender-Fluid Period Campaigns
Callaly Advocates for Inclusivity in the a Female-Dominated Market
The feminine hygiene industry can create and promote gender-neutral products and inclusive language marketing strategies that resonate with non-binary customers.
CategorySocial Good
Bold Stammer Acceptance Campaigns
Zag Debuted 'Stamma' its Vibrant Inclusive Speech Campaign
Disruptive innovation opportunity: Collaborate with speech and language experts to develop programs and training that help businesses become more inclusive and accessible to indiv…
CategorySocial Good
Anti-Racist Tech Language Initiatives
Github to Remove Racially Insensitive Terms Like ‘Master’
Opportunity for technology companies to take a stand against racial inequality and promote diversity and inclusivity within their platforms.
CategorySocial Good
Language-Reviving Chatbot Platforms
This App Uses AI to Help Preserve the Blackfoot Language
Integrate AI and machine learning into language learning applications for students, particularly for endangered languages with limited resources or teachers.
CategoryMarketing
Anti-Gender Bias Coding Campaigns
22squared Tampa Launches Campaign to End Sexism in AI Assistants
An industry opportunity in developing less biased and more inclusive AI technology.
