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Inclusive Language

Brands are launching campaigns that identify how language can be oppressive

Trend - Brands are understanding that the everyday language we use, shapes the way society views the world. As a result, many have launched inclusive language initiatives that challenge the world to rethink the words that are used. These range from anti-racist coding campaigns to anti-sexist language campaigns.

Insight - Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes.
Workshop Question - How can your brand rethink its social responsibility to support equality?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
62,691 Total Clicks
Date Range:
Aug 19 — Jun 20
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

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