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Inclusive Language

Brands are launching campaigns that identify how language can be oppressive

Trend - Brands are understanding that the everyday language we use, shapes the way society views the world. As a result, many have launched inclusive language initiatives that challenge the world to rethink the words that are used. These range from anti-racist coding campaigns to anti-sexist language campaigns.

Insight - Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes.
Workshop Question - How can your brand rethink its social responsibility to support equality?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
117,670 Total Clicks
Date Range:
Aug 19 — Jul 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Anti-Sexist Language Campaigns
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
In anticipation of International Women’s Day, Babbel—the leading language learning app—recently debuted a campaign to highlight the sexist terms often hidden in our language. Some... MORE
Neutral Period Products
Neutral Period Products
Cycle by Freda Takes a Different Approach to Marketing Menstrual Products
Companies marketing menstrual products typically take a highly gendered approach, boasting packaging that takes on traditionally feminine motifs, like pink colorways and flower patterns. Enter Cycle... MORE
Gender-Fluid Period Campaigns
Gender-Fluid Period Campaigns
Callaly Advocates for Inclusivity in the a Female-Dominated Market
The concept for gender-fluid period products and for more inclusive language is crucial—especially since non-binary folks often have their needs unmet both by brands, as well as the healthcare... MORE
Bold Stammer Acceptance Campaigns
Bold Stammer Acceptance Campaigns
Zag Debuted 'Stamma' its Vibrant Inclusive Speech Campaign
Independent growth consultancy Zag recently launched ‘Stamma’—its new stammer- accepting campaign for the British Stammering Association (BSA). The bold and vibrant campaign seeks... MORE
Anti-Racist Tech Language Initiatives
Anti-Racist Tech Language Initiatives
Github to Remove Racially Insensitive Terms Like ‘Master’
Amid the resurgence of Black Lives Matter protests in the United States, Github CEO Nat Friedman announced that the Microsoft-owned company will replace the term ‘master’ with a neutral term... MORE
Language-Reviving Chatbot Platforms
Language-Reviving Chatbot Platforms
This App Uses AI to Help Preserve the Blackfoot Language
The Blackfoot language has been spoken by Indigenous communities in the northwest regions of North America since time immemorial but has lately been deemed to be on the verge of extinction,... MORE
play_circle_filled Anti-Gender Bias Coding Campaigns
Anti-Gender Bias Coding Campaigns
22squared Tampa Launches Campaign to End Sexism in AI Assistants
22squared Tampa, a full-service advertising agency, recently debuted its new anti-sexism in coding campaign titled ‘Not That Kind of Assistant.’ The campaign was launched by a team of... MORE

Related Examples

Reconciliation-Focused Banking Initiatives
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
Reconciliation-Focused Urban Reserves
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
Indigenous Peoples Fishing Agreements
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
Indigenous Tourism Donations
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
Active Learning Apps
Active Learning Apps
The Brilliant App Helps to Sharpen New Skills and Develop the Mind
Indigenous Language Apps
Indigenous Language Apps
Woolaroo by Google Arts & Culture Shares Endangered Languages
Cooling Clean Deodorants
Cooling Clean Deodorants
Milk Makeup's Cooling Water Natural Deodorant Refreshes & Invigorates
Effervescent Juice Refreshments
Effervescent Juice Refreshments
These New Rubicon Drinks Come in Two Flavor Options
Clarifying Hair Masks
Clarifying Hair Masks
Innersense's Detox Hair Mask Removes Buildup and Residue
App-Connected Kitchen Kettles
App-Connected Kitchen Kettles
The COSORI Bluetooth Electric Gooseneck Kettle is Powerful
Virtual Concert NFT Upgrades
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
Gentile Intimate Wash Gels
Gentile Intimate Wash Gels
The Hyalosan Intimate Wash Gel is Infused with Hyaluronic Acid
Skin-Friendly Intimate Pads
Skin-Friendly Intimate Pads
The PureSensitive Ultra Normal Towels Protect Intimate Skin
Cosmic Gel-to-Foam Cleansers
Cosmic Gel-to-Foam Cleansers
Good Light's Multi-Purpose Cleanser Creates an Otherworldly Glow
Plant-Based Cheese Proteins
Plant-Based Cheese Proteins
Axia Foods is Launching Almond-Based Cheese Under the Prochez Brand
Notification-Style Language Apps
Notification-Style Language Apps
The 'LangKick' App Provides Users Phrases in a Simple Manner
Preferred Name Credit Cards
Preferred Name Credit Cards
Citi is Seeking to Accommodate Trans and Non-Binary Customers
Menstruating Colorway Releases
Menstruating Colorway Releases
Pantone and INTIMA Partnered to Launch Period Red
Gender-Fluid Luxury Fashions
Gender-Fluid Luxury Fashions
Gucci Mx Deconstructs Binaries and Explores Genderless Expression
AI-Powered Interactive Language Apps
AI-Powered Interactive Language Apps
Kings Learning's enguru App Boasts Games and Rewards
Virtual Protest Events
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
Black-Owned Search Tools
Black-Owned Search Tools
Uber Eats Canada is Making it Easier to Support Black-Owned Businesses
Racism-Fighting Charitable Tees
Racism-Fighting Charitable Tees
1017 ALYX 9SM Launches the Minimal Anti-Racist Action T-Shirt
Music Label Anti-Racism Funds
Music Label Anti-Racism Funds
Sony Music Group Created a Social Justice Fund of $100 Million USD
Migrant Justice-Supporting Soaps
Migrant Justice-Supporting Soaps
Lush Launched the Mi Casa Es Tu Casa Soap to Fight for Migrants
Romantic Gender Neutral Candles
Romantic Gender Neutral Candles
Boy Smells Debuted the Elevated Valentine’s Day Candle Collection
Social Stereotype-Focused Board Games
Social Stereotype-Focused Board Games
The 'Right Or Racist' Adult Party Game Encourages Dialogue
Anti-Racist Costume Campaigns
Anti-Racist Costume Campaigns
The #NotaCostume Campaign Asks People to Dress Respectfully
Humurous Equality Shirts
Humurous Equality Shirts
Spreadshirt Unveils the New 'You Owe Me 21 Cents' Shirt
play_circle_filled Anti-Sexist Marketing Campaigns
Anti-Sexist Marketing Campaigns
'Approved, Not Approved' Hopes to Change Sexists Laws in Marketing
play_circle_filled Inclusive Advertising Initiatives
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
Branded Women-Equality Inniatives
Branded Women-Equality Inniatives
Secret Deodorant Donates to Women's Soccer Team Equality Fight
Anti-Sexism Chair Designs
Anti-Sexism Chair Designs
The Manspreading Chair by Laila Laurel Offers Subtle Commentary
Gender-Neutral Menstrual Cups
Gender-Neutral Menstrual Cups
UltuCup Creates Inclusive Products for Non-Binary People & Trans Men
Gender Fluid Period Products
Gender Fluid Period Products
Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
play_circle_filled Equality-Promoting Soccer Ads
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
Gender Gap-Addressing Show Campaigns
Gender Gap-Addressing Show Campaigns
The Handmaid's Tale on Hulu is Highlighted Through a Call-out
play_circle_filled Inclusive Beauty Manifestos
Inclusive Beauty Manifestos
Sephora's 'Identify As We' Showases Non-Binary & Genderfluid People
Interactive Mobile Language Apps
Interactive Mobile Language Apps
Microsoft's Read My World is an Object-to-Word Vocabulary App
play_circle_filled Female-Centric Soccer Campaigns
Female-Centric Soccer Campaigns
DFB Launches an Ad That Tackles Gender Inequality in Sports
Inclusive Campaign Partnerships
Inclusive Campaign Partnerships
The Better Skin Co. & Beverly Johnson Launch 'For All Real People'
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Model with a Unibrow
Imperfect Beauty Ads
Imperfect Beauty Ads
Gucci's 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile
play_circle_filled Non-Binary Stock Photos
Non-Binary Stock Photos
Broadly's 'Gender Spectrum Collection' Features Trans & Non-Binary Models
Feminine Energy Cosmetic Products
Feminine Energy Cosmetic Products
'Ode to Venus' Offers Premium Solutions for Personal Pampering
play_circle_filled Engaging Kids with Taboo Topics
Engaging Kids with Taboo Topics
Liz Kleinrock's Talk on Taboos is Informative and Constructive
play_circle_filled Size-Inclusive Empowering Supermarket Campaigns
Size-Inclusive Empowering Supermarket Campaigns
Sainsbury's and Portas Launch #AllBoobsWelcome
Inclusive Love Vodka Packaging
Inclusive Love Vodka Packaging
The Absolut Drop Vodka Bottles are Made with Anti-LGBT Signage
Unretouched Celebrity Lingerie Campaigns
Unretouched Celebrity Lingerie Campaigns
Aerie Celebrates the Female Body on a Different Level
play_circle_filled Gender Equality-Promoting Campaigns
Gender Equality-Promoting Campaigns
The Chime for Change Project Tackles Gender Divide Issues
Colorful Inclusive Lingerie Lines
Colorful Inclusive Lingerie Lines
Fantabody is Inspired by Female Bodies and Blooming Flowers
play_circle_filled Female-Centric U.S. Currency
Female-Centric U.S. Currency
Rosie Gumataotao Rios' Project Pays Tribute to Leading American Women
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
play_circle_filled Highly Diverse Retail Campaigns
Highly Diverse Retail Campaigns
River Island Receives Praise for Its Incredibly Inclusive Campaign
Anti-Racist Charitable Apparel
Anti-Racist Charitable Apparel
Schnayderman's New STMF Collection is Inspired by a Slogan
Designer Gender-Fluid Fashion Lines
Designer Gender-Fluid Fashion Lines
adidas Partners Up with Olivia Oblanc for a Striking Capsule
Reappropriated Memorial Centers
Reappropriated Memorial Centers
Transborder Will Rebuild a Nazi Building for Holocaust Remembrance
Genderless Body Oils
Genderless Body Oils
'The Body' by Neighbourhood Botanicals Boasts Scent That's Suitable for All
Inclusive Beer Retailers
Inclusive Beer Retailers
Ales By Mail is Now Fully Committed to Banning Sexist Labeling
Editorial Sneaker E-Retailers
Editorial Sneaker E-Retailers
Zappos' 'The_ONES' is a Female-Focused Platform for Sneaker Content