The concept for gender-fluid period products and for more inclusive language is crucial—especially since non-binary folks often have their needs unmet both by brands, as well as the healthcare sector. Callaly is a brand that has "always been committed to changing the story told by the period industry" and advocates for us to move "from period positivity to period honestly."
Callaly is emphasizing its gender-fluid period campaign, titled 'The Whole Bloody Truth,' and is advocating the use of "period care" instead of "femcare". The brand is inviting a platform that centers on untold stories of individuals who have been further marginalized by this industry. Furthermore, in a concise blog post, Callaly outlines four problems in this space that spotlight narrow-minded media and advertising, common language, the dominion of cis white men, and large corporations in the industry.
Image Credit: Callaly