Bloody Good Period's Music Video Fights Period Shame
Laura McQuarrie — May 29, 2021 — Social Good
References: bloodygoodperiod & campaignlive
Bloody Good Period, a charity that stands for menstrual equity and fights period poverty, created the #NoShameHere campaign for Menstrual Hygiene Day that aims to end period shame. According to research from the charity, hame and stigma surrounding menstruation is still very much prevalent, especially in the workplace. Bloody Good Period's findings show that "Nine in 10 of those who menstruate said they experience period anxiety at work, 63% want employers to normalize talking about periods in the workplace, and 25% have had to take time off due to menstrual health issues."
The campaign features a music video that remixes the classic Finally by CeCe Peniston and its visuals illustrate the realities of experiencing menstruation. The colorful video has been renamed 'Typically' and its lyrics reflect reality to break down stigma.
The campaign features a music video that remixes the classic Finally by CeCe Peniston and its visuals illustrate the realities of experiencing menstruation. The colorful video has been renamed 'Typically' and its lyrics reflect reality to break down stigma.
Trend Themes
1. Menstrual Equity Campaigns - Campaigns like #NoShameHere are advocating for menstrual equity and fighting period poverty through education and awareness.
2. Period-inclusive Workplaces - Employers should address period stigma to create period-inclusive workspaces, improving productivity and supporting health.
3. Menstruation Education for All - Providing menstruation education for all can break down gender taboos and improve menstrual health globally.
Industry Implications
1. Feminine Hygiene Products - Feminine hygiene product companies can collaborate with menstrual equity campaigns and promote period-inclusive workplaces to improve health outcomes and end period poverty.
2. Employment and the Workplace - Employers and managers can put initiatives in place to address period stigma, improving productivity and creating a supportive work environment for all employees.
3. Education and Non-profits - Non-profits and educational institutions can provide menstruation education for all to break down gender taboos and promote menstrual health globally.
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