Following a disappointing debate at the the Society of Independent Brewers Association’s (SIBA) annual trade show, UK-based Ales By Mail has issued a mission statement vowing to never sell beers with sexist labeling. This statement was made after the debate on sexism in the beer industry and was done in response to what the retailer claimed was distasteful and excluding to the women in the beer industry. The statement made by Ales by Mail was done in support of women in the industry and was also used to declare the retailer's dedication to standards of equality and diversity.
Following this statement, Ales By Mail removed and banned all beer with sexist labeling on its site and vowed to no longer purchase or associate itself with any companies that engage in these practices. The retailer hopes that this statement and declaration will spurn breweries to engage in similar practices that do not exclude women and the LGBTQ community.