To showcase its adorable and ultra-comfortable collection for Spring 2019, American Eagle's Aerie launches a celebrity lingerie campaign. The initiative is incredibly inclusive as it features models with diverse backgrounds, shapes, and sizes.
An unretouched campaign is nothing new for the brand as it was one of the first companies to embrace realness in the category of undergarments. However, the new '#AerieREAL Role Models' features personalities with a following and proves to be the "most diverse group of women yet." The celebrity lingerie campaign boasts body positivity activist Jameela Jamil, Orange is the New Black actress Samira Wiley, gymnast Aly Raisman, Paralympics gold medalist Brenna Huckaby and more.
Aerie's latest campaign truly promotes inclusivity and is absolutely energizing in its attempt to empower women across the spectrum.
Photo Credits: Ali Mitton
What's Driving This Trend
- Celebrity Lingerie Campaigns
- Opportunity for brands to collaborate with celebrities to promote body positivity and inclusivity in the lingerie industry.
- Inclusive Marketing
- Brands can embrace diversity by featuring models with diverse backgrounds, shapes, and sizes in their advertising campaigns.
- Embracing Realness
- Opportunity for brands to differentiate themselves by promoting unretouched images and embracing the natural beauty of their products.
Who This Affects Most
- Lingerie
- Lingerie brands can embrace inclusivity by featuring diverse models and promoting body positivity.
- Celebrity Endorsement
- Celebrities can collaborate with brands to promote body positivity and empower women through inclusive marketing campaigns.
- Fashion Advertising
- Fashion brands can differentiate themselves by promoting unretouched images and embracing realness in their advertising campaigns.
