To showcase its adorable and ultra-comfortable collection for Spring 2019, American Eagle's Aerie launches a celebrity lingerie campaign. The initiative is incredibly inclusive as it features models with diverse backgrounds, shapes, and sizes.
An unretouched campaign is nothing new for the brand as it was one of the first companies to embrace realness in the category of undergarments. However, the new '#AerieREAL Role Models' features personalities with a following and proves to be the "most diverse group of women yet." The celebrity lingerie campaign boasts body positivity activist Jameela Jamil, Orange is the New Black actress Samira Wiley, gymnast Aly Raisman, Paralympics gold medalist Brenna Huckaby and more.
Aerie's latest campaign truly promotes inclusivity and is absolutely energizing in its attempt to empower women across the spectrum.
Photo Credits: Ali Mitton