Bluebella, the empowering lingerie brand beloved by celebrities and consumers alike, recently expanded its portfolio with the introduction of the new Bluebella's AW Collection. By playing with the concepts of luxury and simplicity, the new-season collection inspires freedom and self-expression through unapologetic femininity.
The boundary-pushing lingerie includes classic lingerie silhouettes, teddies, chemises, hosiery, skirts, harnesses, and more. According to the brand, the AW Collection aims to "radiate tantalizing intensity," empowering women to feel confident no matter what space they enter. Moreover, Bluebella offers inclusive sizing, ranging from XXS to 3XL.
Bluebella was founded by Emily Bendell. The brand pays homage to modern lifestyles and fashion trends and is carried by renowned retailers including Selfridges, Victoria’s Secret, Bloomingdales, ASOS, and Zalando.
Why This Trend Is Growing
- Unapologetic Femininity
- Brands can explore the concept of unapologetic femininity by creating clothing and accessories that promote self-expression and empower women to feel confident in their skin.
- Inclusive Sizing
- Brands can prioritize inclusive sizing by creating clothing and lingerie that is accessible to all body types, helping to promote body positivity and inclusivity in the fashion industry.
- Boundary-pushing Designs
- Designers can create lingerie with boundary-pushing designs that challenge traditional ideas of beauty and femininity, offering consumers new and exciting ways to express themselves.
Industries Being Reshaped
- Fashion
- Fashion retailers can capitalize on the trend of unapologetic femininity and inclusive sizing by creating clothing and lingerie that appeals to a wide range of consumers, including those who have been historically underrepresented in the fashion industry.
- Beauty
- Beauty companies can align with brands that promote body positivity and inclusivity, collaborating on campaigns that empower women to feel confident in their own skin and encourage self-expression.
- Retail
- Retailers can explore the concept of boundary-pushing lingerie designs by incorporating them into their product offerings, attracting customers who are looking for unique and innovative clothing options.
