Lush Launched the Mi Casa Es Tu Casa Soap to Fight for Migrants
Grace Mahas — March 3, 2020 — Social Good
References: lush
Lush Cosmetics launched the limited-edition soap, dubbed Mi Casa Es Tu Casa, in an effort to raise an estimated $350,000 USD for organizations fighting for migrant justice such as United We Dream, Community Change and Mijente. The soap is handmade and available in four vibrant colorways with an intriguing aroma that features hints of lemongrass, spice, and fire tree oil.
The Mi Casa Es Tu Casa launch is part of Lush Cosmetics' new 'Freedom of Movement' campaign that highlights the "inhumane nature of the U.S. immigration system." The brand is calling on Canda to rescind the Safe Third Country Agreement with the U.S. and fight for equality and freedom for immigrants to North America.
Image Credit: Lush Cosmetics
The Mi Casa Es Tu Casa launch is part of Lush Cosmetics' new 'Freedom of Movement' campaign that highlights the "inhumane nature of the U.S. immigration system." The brand is calling on Canda to rescind the Safe Third Country Agreement with the U.S. and fight for equality and freedom for immigrants to North America.
Image Credit: Lush Cosmetics
Trend Themes
1. Fundraising for Social Justice - Lush Cosmetics' 'Mi Casa Es Tu Casa' soap launch demonstrates the trend of companies using limited-edition products to raise funds for social justice causes.
2. Advocating for Migrant Rights - Lush Cosmetics' 'Freedom of Movement' campaign reflects the trend of brands taking a stand against inhumane immigration systems and advocating for the rights of migrants.
3. Limited-edition Collaborations - The partnership between Lush Cosmetics and organizations fighting for migrant justice showcases the trend of limited-edition product collaborations to support social causes.
Industry Implications
1. Cosmetics - The 'Mi Casa Es Tu Casa' soap launch by Lush Cosmetics reveals disruptive innovation opportunities in the cosmetics industry to use products as vehicles for social change.
2. Social Justice Organizations - Organizations fighting for migrant justice, like United We Dream, Community Change, and Mijente, can explore disruptive innovation opportunities to collaborate with brands and create unique fundraising initiatives.
3. Advocacy and Activism - Lush Cosmetics' 'Freedom of Movement' campaign emphasizes the disruptive innovation opportunities for brands to use their platforms to drive advocacy and activism efforts.
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