Kings Learning—"an employability-focused organization working towards bridging the gap in expectations in the education sector"—developed an interactive language app that will help consumers learn English in more accessible and exciting ways. Since English is considered "an indispensable language skill for Indians looking for jobs in the tech industry and the new-age economy," the mobile application proves to be a highly desirable tool that engages through rewards and gamification.
The enguru app relies on proprietary artificial intelligence algorithms and as a result, is capable of customizing the learning experience for each user. Based on games and conversations, the app was officially launched in 2015. But recently, Kings Learning debuted its first paid feature—Live Classes—which can be purchased with enguru coins that are earned through completing levels in the interactive language app.