Category
Lifestyle
Assisted Choices
3.8
Trend score
Trend
What is the Tea Relief trend?
Tea Relief: Teas have a long history of being used for their health and medicinal benefits in Asian countries, and brands in North America continue to pick up on the popularity of these products. Some brands are becoming more specific with the benefits they tout in their products, with allergy relief teas that alleviate the common symptoms of seasonal allergies, like eye and respiratory irritation.
Insight
The consumer insight behind the Tea Relief trend
In North America, consumers are increasingly tuning into the knowledge and expertise of cultures abroad, and understanding that symptoms for various ailments can be treated with a balance of both medicinal and natural solutions. This speaks to the growing "wellness" movement, and how it prioritizes consumers' all-encompassing approaches to health.
Trend themes
Themes within the Tea Relief trend
Three behaviours holding the trend together01
Allergy Relief Teas
Tea brands are creating specific blends catered to relieving allergy symptoms.
02
Herbal Anti-Allergy Teas
Consumers are seeking natural alternatives for medicinal products, leading to a rise in demand for herbal anti-allergy teas.
03
Immunity-Enhancing Teas
Immunity-enhancing teas are a growing trend, especially during the COVID-19 pandemic, as consumers seek out ways to support their body's health.
Industry implications
What the Tea Relief trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Tea brands can explore creating allergy relief, herbal anti-allergy, or immunity-enhancing teas as potential product extensions.
For
Natural and Organic Products
The trend towards natural products with organic ingredients is on the rise, creating an opportunity for brands to develop naturally sourced anti-allergy remedies and immunity-enhancing teas.
For
Wellness Industry
Tea brands can market their anti-allergy and immunity-enhancing teas as part of the growing wellness movement.
Workshop question
How is your brand catering to the needs of the wellness-minded consumer?
Trend signals
Trend signals for Tea Relief
Trend score 3.8 out of 10, from popularity 56%, activity 46%, freshness 12%.
Popularity56%
Activity46%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Tea Relief trend
5 featured examples from Jun 15, 2018 to Aug 22, 2022CategoryLifestyle
Cold-Brewed Mountain Teas
TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea
Cold-brewed herbal tea beverages can disrupt the traditional beverage market with their unique flavors and health benefits.
CategoryLifestyle
Anti-Allergy Tea Blends
The AllergEase Away Tea Blend Combines Powerful Organic Herbs
Disruptive innovation opportunity: Embrace organic and herb-infused tea blends to cater to the growing demand for natural and wellness-oriented tea products.
CategoryLifestyle
Allergy Relief Teas
Li Natural's 'Allergy Away' Herbal Tea Soothes Symptoms and Provides Relief
Companies in the health and wellness industry can innovate their product offering to meet the demand for natural and effective remedies of allergy symptoms.
CategoryLifestyle
Immunity-Enhancing Teas
Hawaiian Natural Tea Boasts MANA, an Immunity Tea with Antioxidants
The health and wellness industry can capitalize on the rising trend of immunity-enhancing teas and organic wellness products.
CategoryLifestyle
Herbal Anti-Allergy Teas
The Nutty Yogi Anti Allergy Tea Boasts Green Tea, Mint and Nettle
Opportunity to create more natural tea blends that offer health benefits.
