Brands market teas that tout allergy relief benefits
Trend - Teas have a long history of being used for their health and medicinal benefits in Asian countries, and brands in North America continue to pick up on the popularity of these products. Some brands are becoming more specific with the benefits they tout in their products, with allergy relief teas that alleviate the common symptoms of seasonal allergies, like eye and respiratory irritation.
Insight - In North America, consumers are increasingly tuning into the knowledge and expertise of cultures abroad, and understanding that symptoms for various ailments can be treated with a balance of both medicinal and natural solutions. This speaks to the growing "wellness" movement, and how it prioritizes consumers' all-encompassing approaches to health.
Insight - In North America, consumers are increasingly tuning into the knowledge and expertise of cultures abroad, and understanding that symptoms for various ailments can be treated with a balance of both medicinal and natural solutions. This speaks to the growing "wellness" movement, and how it prioritizes consumers' all-encompassing approaches to health.
Workshop Question - How is your brand catering to the needs of the wellness-minded consumer?
Trend Themes
1. Allergy Relief Teas - Tea brands are creating specific blends catered to relieving allergy symptoms.
2. Herbal Anti-allergy Teas - Consumers are seeking natural alternatives for medicinal products, leading to a rise in demand for herbal anti-allergy teas.
3. Immunity-enhancing Teas - Immunity-enhancing teas are a growing trend, especially during the COVID-19 pandemic, as consumers seek out ways to support their body's health.
Industry Implications
1. Food and Beverage - Tea brands can explore creating allergy relief, herbal anti-allergy, or immunity-enhancing teas as potential product extensions.
2. Natural and Organic Products - The trend towards natural products with organic ingredients is on the rise, creating an opportunity for brands to develop naturally sourced anti-allergy remedies and immunity-enhancing teas.
3. Wellness Industry - Tea brands can market their anti-allergy and immunity-enhancing teas as part of the growing wellness movement.
