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Tea Relief

Brands market teas that tout allergy relief benefits

Trend - Teas have a long history of being used for their health and medicinal benefits in Asian countries, and brands in North America continue to pick up on the popularity of these products. Some brands are becoming more specific with the benefits they tout in their products, with allergy relief teas that alleviate the common symptoms of seasonal allergies, like eye and respiratory irritation.

Insight - In North America, consumers are increasingly tuning into the knowledge and expertise of cultures abroad, and understanding that symptoms for various ailments can be treated with a balance of both medicinal and natural solutions. This speaks to the growing "wellness" movement, and how it prioritizes consumers' all-encompassing approaches to health.
Workshop Question - How is your brand catering to the needs of the wellness-minded consumer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
22,966 Total Clicks
Date Range:
Jun 18 — Jun 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

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