Michelob Ultra ran three new ads over Capital One’s celebrity golf event, that featured Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady. Alongside the event Michelob Ultra allowed consumers to enter to win prizes by following the company on Twitter and using the hashtag #ULTRAPrizeScramble or #Sweepstakes. Additionally if any of the players hit a hole-in-one beer brand would give away free six-packs.
One of the three ads also featured Peyton Manning who was superimposed into the film ‘Caddyshack,’ using deep fake technology. The deep fake ‘Caddyshack’ ad is available through the brand's social media accounts, while the other ads aired during the celebrity golf event.
The new ads could engage consumers due to it being one of the only live sporting events available to viewers. Additionally the celebrity status of the players may also draw people in.
Image Credit: Michelob Ultra