Michelob Ultra ran three new ads over Capital One’s celebrity golf event, that featured Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady. Alongside the event Michelob Ultra allowed consumers to enter to win prizes by following the company on Twitter and using the hashtag #ULTRAPrizeScramble or #Sweepstakes. Additionally if any of the players hit a hole-in-one beer brand would give away free six-packs.
One of the three ads also featured Peyton Manning who was superimposed into the film ‘Caddyshack,’ using deep fake technology. The deep fake ‘Caddyshack’ ad is available through the brand's social media accounts, while the other ads aired during the celebrity golf event.
The new ads could engage consumers due to it being one of the only live sporting events available to viewers. Additionally the celebrity status of the players may also draw people in.
Image Credit: Michelob Ultra
Key Themes Behind This Trend
- Deep-fake Technology
- The use of deep-fake technology in advertising allows for the creation of unique and engaging content.
- Interactive Social Media Campaigns
- Brands can leverage interactive campaigns on social media to drive consumer engagement and participation.
- Celebrity Endorsements in Live Events
- Using celebrities in live events creates opportunities for targeted brand exposure and audience connection.
Where This Applies
- Advertising and Marketing
- Advertising agencies and brands can explore the use of deep-fake technology to create innovative and captivating campaigns.
- Social Media
- Social media platforms can provide an interactive space for brands to run engaging campaigns and connect with consumers.
- Sports and Entertainment
- Live events like celebrity golf tournaments offer opportunities for brands to collaborate with celebrities and gain exposure to a captive audience.
