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Accelerated Biodegradation

Brands are opting in for biodegradable plastic with organic additives

Trend - In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the packaging to biodegrade at a faster rate than usual.

Insight - The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace with the products that they choose to purchase.
Workshop Question - How might you enhance the sustainable practices of your company?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
124,730 Total Clicks
Date Range:
Nov 19 — Jul 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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