Brands are opting in for biodegradable plastic with organic additives
Trend - In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the packaging to biodegrade at a faster rate than usual.
Insight - The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace with the products that they choose to purchase.
Insight - The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace with the products that they choose to purchase.
Workshop Question - How might you enhance the sustainable practices of your company?
Trend Themes
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Accelerated Biodegradation — Organic additives are now being introduced to biodegradable plastics to increase the rate of biodegradation within landfills.
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Eco-conscious Packaging — Individuals are becoming increasingly aware of environmental issues which has led to the development of more eco-conscious packaging options.
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Sustainable Materials — A range of sustainable materials are being developed in order to replace traditional plastic in packaging and manufacturing.
Industry Implications
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CPG Industry — As individuals become more conscious of the environment, there has been a significant increase in the demand for eco-conscious packaging within the CPG industry.
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Manufacturing Industry — Sustainable materials and accelerated biodegradation technologies are proving to be disruptive innovations in manufacturing, as companies seek to reduce their environmental impact.
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Cannabis Industry — In addition to mainstream consumer industries, the cannabis industry is also seeking out eco-conscious packaging solutions to meet the growing demand for sustainable products.
