Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accelerated
Biodegradation
Brands are opting in for biodegradable plastic with organic additives.
5.6
Trend score
Trend
What is the Accelerated Biodegradation trend?
Accelerated Biodegradation: In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the packaging to biodegrade at a faster rate than usual.
Insight
The consumer insight behind the Accelerated Biodegradation trend
The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace with the products that they choose to purchase.
Trend themes
Themes within the Accelerated Biodegradation trend
Three behaviours holding the trend together01
Accelerated Biodegradation
Organic additives are now being introduced to biodegradable plastics to increase the rate of biodegradation within landfills.
02
Eco-Conscious Packaging
Individuals are becoming increasingly aware of environmental issues which has led to the development of more eco-conscious packaging options.
03
Sustainable Materials
A range of sustainable materials are being developed in order to replace traditional plastic in packaging and manufacturing.
Industry implications
What the Accelerated Biodegradation trend means for industry
Where the trend changes the playbookFor
CPG Industry
As individuals become more conscious of the environment, there has been a significant increase in the demand for eco-conscious packaging within the CPG industry.
For
Manufacturing Industry
Sustainable materials and accelerated biodegradation technologies are proving to be disruptive innovations in manufacturing, as companies seek to reduce their environmental impact.
For
Cannabis Industry
In addition to mainstream consumer industries, the cannabis industry is also seeking out eco-conscious packaging solutions to meet the growing demand for sustainable products.
Workshop question
How might you enhance the sustainable practices of your company?
Trend signals
Trend signals for Accelerated Biodegradation
Trend score 5.6 out of 10, from popularity 84%, activity 75%, freshness 9%.
Popularity84%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accelerated Biodegradation trend
5 featured examples from Nov 2, 2019 to Jul 23, 2020CategoryEco
Biodegradation-Supporting Organic Additives
EcoPure's Product is Meant to Kickstart Biodegradation
The accelerated biodegradation trend creates opportunities for innovation in sustainable waste management practices.
CategoryEco
Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging
The cannabis industry is adapting to the demand for eco-conscious packaging solutions and looking for ways to innovate and offer sustainable packaging options to consumers.
CategoryEco
Pollution-Reducing Water Packaging
Chlorophyll Water Has Announced Biodegradable Bottle Packaging
The beverage industry can explore using biodegradable packaging solutions like Chlorophyll Water's bottle to reduce waste and environmental impact.
CategoryEco
Biodegradable Wrap Packaging
Alba Cheese Has Increased Its Commitment to the Environment
Companies in the food and beverage industry are increasingly using eco-friendly packaging and biodegradable materials, which provides disruptive innovation opportunities for susta…
CategoryEco
Accelerated Biodegradable Plastic Packaging
So Good So You Debuted an Unprecedented Eco Packaging
The food and beverage industry can benefit from developing sustainable packaging solutions to reduce their environmental impact and appeal to consumers who prioritize eco-friendli…
