So Good So You, the functional beverage brand beloved for its wellness shots, recently announced the launch of an unprecedented biodegradable plastic packaging innovation, named BtrBtl. The sustainable bottle is able to biodegrade the accelerated rate of years rather than centuries.
Moreover, BtrBtl is fully recyclable, but if placed in the trash or diverted from the recycling stream, the cutting-edge plastic will biodegrade over 30 percent after the first year in commercial landfill conditions—meaning consumer do not have to change their behaviors in order to offer a significant improvement to the end-of-life of the packaging. This is especially useful in combating the plastic pollution crisis, as according to recent survey, over 90 percent of plastic waste ends up in landfills, regardless of proper recycling.
Image Credit: So Good So You