So Good So You Debuted an Unprecedented Eco Packaging
Grace Mahas — July 23, 2020 — Eco
References: sogoodsoyou
So Good So You, the functional beverage brand beloved for its wellness shots, recently announced the launch of an unprecedented biodegradable plastic packaging innovation, named BtrBtl. The sustainable bottle is able to biodegrade the accelerated rate of years rather than centuries.
Moreover, BtrBtl is fully recyclable, but if placed in the trash or diverted from the recycling stream, the cutting-edge plastic will biodegrade over 30 percent after the first year in commercial landfill conditions—meaning consumer do not have to change their behaviors in order to offer a significant improvement to the end-of-life of the packaging. This is especially useful in combating the plastic pollution crisis, as according to recent survey, over 90 percent of plastic waste ends up in landfills, regardless of proper recycling.
Image Credit: So Good So You
Moreover, BtrBtl is fully recyclable, but if placed in the trash or diverted from the recycling stream, the cutting-edge plastic will biodegrade over 30 percent after the first year in commercial landfill conditions—meaning consumer do not have to change their behaviors in order to offer a significant improvement to the end-of-life of the packaging. This is especially useful in combating the plastic pollution crisis, as according to recent survey, over 90 percent of plastic waste ends up in landfills, regardless of proper recycling.
Image Credit: So Good So You
Trend Themes
1. Accelerated Biodegradable Packaging - The need for innovative solutions that can accelerate biodegradability of packaging is becoming more significant due to the plastic pollution crisis.
2. Sustainable Packaging Innovation - The creation of eco-friendly and sustainable packaging solutions is becoming more vital as consumers become increasingly environmentally conscious.
3. Recyclable Packaging Materials - The demand for recyclable packaging materials is increasing, presenting an opportunity for businesses to create new products with these materials.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from developing sustainable packaging solutions to reduce their environmental impact and appeal to consumers who prioritize eco-friendliness.
2. Cosmetics and Beauty - The cosmetics and beauty industry can create packaging solutions that are both stylish and sustainable, offering eco-friendly options to their consumers.
3. Retail and E-commerce - Retail and e-commerce industries can use eco-friendly packaging solutions to minimize their carbon footprint and attract eco-conscious consumers.
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