Spending time with loved ones is prioritized during and post-pandemic
Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.
Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Workshop Question - How does your brand foster a sense of togetherness and community?
Trend Themes
1. Re-prioritization of Family Time - Consumers are focusing on the value of spending time with loved ones due to quarantine
2. DIY Activities - Consumers are turning to do-it-yourself projects to bring fun and social interactions to their homes
3. Social Distancing Solutions - Products that promote social distancing allow people to enjoy outdoor activities safely.
Industry Implications
1. Food & Dining - Businesses are creating family meal options for carryout or delivery.
2. Education & Entertainment - Online content creators are providing free resources for do-it-yourself activities for kids.
3. Outdoor Recreation - Innovative outdoor products are incorporating social distancing measures.
