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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,506 more

Family Time Redefined

Spending time with loved ones is prioritized during and post-pandemic

Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.

Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Workshop Question - How does your brand foster a sense of togetherness and community?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
97,623 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Outdoor Distancing Rings
Outdoor Distancing Rings
The Beach Ring Creates a 12-Foot Diameter Social Distancing Circle
As the weather becomes even nicer, people will want to enjoy time in the sun and to encourage people to keep a safe distance from one another, many parks are being sprayed with social distancing... MORE
Snack-Stashing Activity Bags
Snack-Stashing Activity Bags
The Stashers Modular Insulated Adventure Bags are Handy
The Stashers Modular Insulated Adventure Bags are a versatile accessory for outdoor enthusiasts that will enable them to keep essential snacks and sustenance on hand when heading out on a day trip.... MORE
Casual Hammock Furniture Sets
Casual Hammock Furniture Sets
The Kammok 'Baya' Backyard Hammock Lounge Has Space for Six
Hammocks are often associated with having an individualistic design that is suited for one person, but the Kammok ‘Baya’ backyard hammock lounge aims to change this with a contemporary... MORE
Free Children Cooking Series
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
Acclaimed vegan chef, Chad Sarno, co-founder of ‘Wicked Healthy—a line of vegan food products and cookbook—recently launched a series of free online cooking videos for children. The plant-... MORE
Family-Friendly Picnic Bundles
Family-Friendly Picnic Bundles
Joella’s Hot Chicken Has Added Family Picnic Packs to Its Menu
In light of the dining restrictions brought on by COVID-19, Joella’s Hot Chicken has added Family Picnic Packs to its menu. With warmer days on the horizon, Joella’s Family Picnic Packs... MORE
DIY Micro Festival Kits
DIY Micro Festival Kits
Lantern Company is Hoping to Facilitate Connection Between Neighbours
Liverpool-based Lantern Company is looking to bring a little social flair with a socially distanced DIY Micro Festival Kit. Available online, it is a step-by-step guide that introduces fun, family-... MORE

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