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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,657 more

Family Time Redefined

Spending time with loved ones is prioritized during and post-pandemic

Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.

Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Workshop Question - How does your brand foster a sense of togetherness and community?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
27,114 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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