Category
Art & Design
Oven Aesthetics
Trend cluster
Category
DIY
Entertainment
Brands are launching platforms that allow consumers to build movies and games.
4.3
Trend score
Trend
What is the DIY Entertainment trend?
DIY Entertainment: Developers are debuting creative experiences that allow consumers to build their own movies, stop-motion animations, games, and more. In doing so, brands are able to better engage individuals through tech-powered activities that are novel and interesting.
Insight
The consumer insight behind the DIY Entertainment trend
As digital technology becomes more readily available to a larger demographic and DIY culture resurfaces as a form of entertainment, consumers become interested in testing out tech as a means to design their own products. Individuals feel empowered in exploring new avenues of creativity as technology becomes more accessible, lending itself as a tool to those who do not necessarily have formal education. Compelled by novelty and a desire to be technologically literate in an increasingly digital world, individuals opt-in for hands-on projects that test and expand their knowledge.
Trend themes
Themes within the DIY Entertainment trend
Three behaviours holding the trend together01
DIY Entertainment
As digital technology becomes more accessible, individuals are interested in exploring new avenues of creativity through hands-on projects that test and expand their knowledge.
02
AI-Powered Movie Platforms
Cutting-edge platforms that allow individuals to create movies using artificial intelligence can disrupt the traditional movie-making industry.
03
Playable DIY Video Games
As digital technology becomes more accessible, playable DIY video games can disrupt the traditional video game industry.
Industry implications
What the DIY Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment
With the increase of DIY entertainment platforms, businesses in this industry should find ways to incorporate these experiences into their marketing strategies.
For
Artificial Intelligence
The development of AI-powered movie platforms provides disruptive innovation opportunities for businesses in the AI industry to create more advanced and user-friendly software.
For
Video Games
The emergence of DIY video game platforms presents disruptive innovation opportunities for businesses in the video game industry to create more accessible and personalized gaming experiences.
Workshop question
How might you harness DIY projects to help consumers attain knowledge and build skills?
Trend signals
Trend signals for DIY Entertainment
Trend score 4.3 out of 10, from popularity 73%, activity 47%, freshness 9%.
Popularity73%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the DIY Entertainment trend
4 featured examples from Jun 11 to Jun 23, 2020CategoryArt & Design
DIY Video Games
Media Molecule's 'Dreams' Platform Enables You to Create PlayStation 4 Games
The potential for user-created video games could disrupt traditional game development and offer new opportunities for indie developers and startups.
CategoryTech
DIY Stop-Motion Animation Platforms
Stop Motion Studio Helps You Create a Unique Plot Line
The growing accessibility of DIY stop-motion animation platforms presents new opportunities for independent filmmakers and low-budget production companies.
CategoryTech
AI-Powered Movie Platforms
rct studio's Innovative Software Helps You to Make Your Own Movie
The entertainment industry can leverage AI-powered movie platforms like rct studio's to create more interactive and engaging movie experiences for audiences.
CategoryTech
Playable DIY Video Games
GB Studio is a Design Suite for Developing Nintendo GameBoy Software
The DIY video game trend offers valuable opportunities for game development companies to create user-friendly tools and platforms that empower non-programmers to create their own…
