Video streaming apps have become extremely popular within the last few months, especially as friends who are separated by distance long for platforms that can help them enjoy group entertainment. While most co-watching platforms offer basic features for users to interact with one another, Whatifi sets itself apart with a social video streaming experience that's centered on interactivity. The app invites viewers to "hack the story" by determining what will happen next.
The social movie experience features original, interactive films with outcomes that will be directed by viewers. Users are able to vote on the path they'd like to see play out and Whatifi also offers a chat to help viewers make their case. Naturally, stories can be played over and over again for new experiences and endings.
Image Credit: Whatifi
Key Themes Behind This Trend
- Interactive Video Streaming
- Opportunity for video streaming platforms to offer interactive features, allowing viewers to determine story outcomes.
- Social Movie Experience
- Potential for creating social video streaming apps that encourage viewer engagement and collaboration in shaping the narrative.
- Replayable Stories
- Demand for video streaming apps to provide content with multiple endings, allowing users to replay and explore different story paths.
Where This Applies
- Entertainment
- Disruptive innovation opportunity for the entertainment industry to develop interactive video streaming apps that engage viewers in a participatory storytelling experience.
- Technology
- Opportunity for technology companies to leverage interactive video streaming apps and develop new features that enhance viewer interaction and customization.
- Social Media
- Potential for social media platforms to integrate interactive video streaming features, enabling users to share their participatory movie experiences with friends and followers.
