Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
Laura McQuarrie — March 13, 2019 — Marketing
References: campaignlive
At SXSW 2019, Disney revealed a Dumbo experience that introduces an entirely new way for people to interact with movie trailers with its innovative, interactive mirrors. While static movie posters are great for conveying the visual style of a film and video trailers provide a snippet of the action, Disney created interactive mirrors that play back a snippet of a movie trailer based on the emotions that one displays.
To enhance the experience of going to the cinema, the interactive mirrors are capable of recognizing simple emotions—happy, sad, angry and surprised—and playing back content to reflect one's emotional state. Rather than having everyone see the same one-size-fits-all trailer, this kind of personalized experience gives movie-goers a greater chance of connecting with the heart of a film.
To enhance the experience of going to the cinema, the interactive mirrors are capable of recognizing simple emotions—happy, sad, angry and surprised—and playing back content to reflect one's emotional state. Rather than having everyone see the same one-size-fits-all trailer, this kind of personalized experience gives movie-goers a greater chance of connecting with the heart of a film.
Trend Themes
1. Interactive Movie Posters - Disney's interactive mirrors introduce a personalized and emotionally responsive way for people to interact with movie trailers.
2. Emotion Recognition Technology - The use of emotion recognition technology in interactive mirrors opens up opportunities for creating personalized experiences in various industries.
3. Enhanced Customer Engagement - The use of interactive mirrors to reflect one's emotional state enhances customer engagement and provides a unique and memorable experience.
Industry Implications
1. Film and Entertainment - Interactive movie posters can disrupt the film and entertainment industry by revolutionizing the way movie trailers are experienced and increasing audience engagement.
2. Advertising and Marketing - The use of interactive mirrors in advertising and marketing can create innovative and personalized campaigns that resonate with consumers on an emotional level.
3. Retail and Hospitality - Interactive mirrors can transform the retail and hospitality industries by offering personalized recommendations and experiences based on customer's emotions and preferences.
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