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Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions

 - Mar 13, 2019
References: campaignlive
At SXSW 2019, Disney revealed a Dumbo experience that introduces an entirely new way for people to interact with movie trailers with its innovative, interactive mirrors. While static movie posters are great for conveying the visual style of a film and video trailers provide a snippet of the action, Disney created interactive mirrors that play back a snippet of a movie trailer based on the emotions that one displays.

To enhance the experience of going to the cinema, the interactive mirrors are capable of recognizing simple emotions—happy, sad, angry and surprised—and playing back content to reflect one's emotional state. Rather than having everyone see the same one-size-fits-all trailer, this kind of personalized experience gives movie-goers a greater chance of connecting with the heart of a film.