Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,332 more

Purpose Perfume

Perfume brands support causes with their products

Trend - Taking notes from other industries that do that same, perfume brands are increasingly supporting causes that are important to consumers. These include everything from environment-supporting donations to perfumes that are inspired by and donated to essential workers.

Insight - In industries where the number of choices available to consumers can be overwhelming, there are some key factors that play into how consumers make purchase decisions. One of those is purpose--what causes brands and their products support. This is a result of people increasingly focusing on how their lifestyles and purchases play into the bigger picture of environmental protection and supporting individuals and communities.
Workshop Question - How is your brand prioritizing purpose in its product/service?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
53,031 Total Clicks
Date Range:
Oct 19 — Jun 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Communal Food Delivery Services
Communal Food Delivery Services
Zoomers to Boomers Helps Deliver Groceries to the Elderly
Auto Brand Pandemic Initiatives
Auto Brand Pandemic Initiatives
The Porsche Roadside Assistance Program Supports Health Workers
Charitable Gourmet Chocolates
Charitable Gourmet Chocolates
The Compartés Everything Bar Fuses a Medley of Decadent Flavors
Archival Fashion Fabric Masks
Archival Fashion Fabric Masks
The Mira Mikati Mask is a Fashionable Safety Accessory
Heroic Cookie Collections
Heroic Cookie Collections
The Mrs. Fields’ Medical Heroes Collection Honors Frontline Workers
Zero-Waste Face Masks
Zero-Waste Face Masks
Bilio Makes Protective Masks with a Zero-Waste Knitting Process
Charitable Hemp Balm Donations
Charitable Hemp Balm Donations
Forest Remedies is Donating Soothing Balms to Healthcare Workers
Heartfelt Gratitude Cards
Heartfelt Gratitude Cards
Hallmark's Gratitude Cards Share Support for Essential Care Workers
Charitable Coffee Campaigns
Charitable Coffee Campaigns
Dunkin' Coffee Break Supports Frontline Workers in the US
Celebrity-Backed Bath Collections
Celebrity-Backed Bath Collections
The Village Company Collaborated with Peyton List on a New Range
Fragrance-Free Hair Bars
Fragrance-Free Hair Bars
Ethique's Unscented Shampoo & Conditioner Bars Suit Sensitive Skin
Peach-Shaped Bubble Bars
Peach-Shaped Bubble Bars
Lush Cosmetics' Peach Crumble Bath Bubble Bar Softens & Nourishes Skin
Haute Floral Fragrance Ranges
Haute Floral Fragrance Ranges
The Diptyque 'Impossible Bouquet' Collection Includes Six Scents
Multi-Use Body Oils
Multi-Use Body Oils
Maude's Hydrating Body Oil Doubles as a Moisturizing Bath Oil
play_circle_filled Iconic Summery Fragrances
Iconic Summery Fragrances
Sol de Janeiro's First Fragrance is Based on the Scent of a Hero Product
Gold-Stabilized Vitamin C Serums
Gold-Stabilized Vitamin C Serums
Murad Created a Uniquely Stabilized Vitamin C Duo
Delicate Cherry Blossom Fragrances
Delicate Cherry Blossom Fragrances
Cherry Blossom 2020 Millésime's Bottle is Elaborately Decorated
Virtual Fragrance Pop-Ups
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
Refillable Dental Care Flosses
Refillable Dental Care Flosses
Quip's Refillable Floss Dispenser Reduces Plastic Waste
Refillable Haircare Packaging
Refillable Haircare Packaging
Gloss Moderne Makes Sustainable and Minimalist Hair Products
Haute Gender-Neutral Fragrances
Haute Gender-Neutral Fragrances
The Thom Browne Fragrance Collection Includes Six Scents
Superhero-Themed Colognes
Superhero-Themed Colognes
The Marvel Captain America Fragrance is Woody and Aromatic
Compact Beauty Palettes
Compact Beauty Palettes
Essentia Beauty's On the Go Palette Concept Minimizes Plastic Waste
Refillable Hand Soaps
Refillable Hand Soaps
The Hand Soap Starter Set by Blueland Helps to Eliminate Plastic Packaging
Cryotherapy-Inspired Cooling Masks
Cryotherapy-Inspired Cooling Masks
Lancome's Rose Sorbet Cryo-Mask Soothes and Refreshes Skin
Women-Founded Natural Skincare Products
Women-Founded Natural Skincare Products
Velvette Organics Launched an All-In-One Facial Oil
Refillable Concealer Tubes
Refillable Concealer Tubes
Essentia Beauty's Eco-Friendly Makeup Packaging Boasts a Useful From
Delicate Feminine Fragrances
Delicate Feminine Fragrances
Idôle by Lancôme is Packaged in a Bottle That's 15 Millimeters Wide
Ice Pack-Inspired Liqueur Packaging
Ice Pack-Inspired Liqueur Packaging
The Jägermeister Cool Pack Keeps Other Beverages Chilled
Faux Cologne Insurance Ads
Faux Cologne Insurance Ads
Progressive's 'Get Off My Insurance' Campaign Celebrates Father's Day
play_circle_filled Drug Awareness Perfume Campaigns
Drug Awareness Perfume Campaigns
Dutch Police Launched an 'Xtacy' Fragrance That Smells Like MDMA
Contemporary Aromatic Colognes
Contemporary Aromatic Colognes
The Creed Aventus Cologne is Suitable for Wear on Any Occasion
Luxurious Spring-Inspired Fragrances
Luxurious Spring-Inspired Fragrances
The New Gucci Gocce di Fiori Adds to the Gucci Bloom Family
Rosy Aromatherapeutic Perfumes
Rosy Aromatherapeutic Perfumes
The EO Love & Flowers Rose Damascena Perfume Evolves with Wear
Social Rewards Programs
Social Rewards Programs
Lancome's Elite Rewards Engage Consumers Across Social Media
Skin-Shielding Lotions
Skin-Shielding Lotions
Lancome's 'UV Expert' Protects Against Damage from Sunlight and Smartphones