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Purpose Perfume

Perfume brands support causes with their products

Trend - Taking notes from other industries that do that same, perfume brands are increasingly supporting causes that are important to consumers. These include everything from environment-supporting donations to perfumes that are inspired by and donated to essential workers.

Insight - In industries where the number of choices available to consumers can be overwhelming, there are some key factors that play into how consumers make purchase decisions. One of those is purpose--what causes brands and their products support. This is a result of people increasingly focusing on how their lifestyles and purchases play into the bigger picture of environmental protection and supporting individuals and communities.
Workshop Question - How is your brand prioritizing purpose in its product/service?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
57,703 Total Clicks
Date Range:
Oct 19 — Jun 21
Trending:
Average
Consumer Insight Topics:

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