Perfume brands support causes with their products
Trend - Taking notes from other industries that do that same, perfume brands are increasingly supporting causes that are important to consumers. These include everything from environment-supporting donations to perfumes that are inspired by and donated to essential workers.
Insight - In industries where the number of choices available to consumers can be overwhelming, there are some key factors that play into how consumers make purchase decisions. One of those is purpose--what causes brands and their products support. This is a result of people increasingly focusing on how their lifestyles and purchases play into the bigger picture of environmental protection and supporting individuals and communities.
Insight - In industries where the number of choices available to consumers can be overwhelming, there are some key factors that play into how consumers make purchase decisions. One of those is purpose--what causes brands and their products support. This is a result of people increasingly focusing on how their lifestyles and purchases play into the bigger picture of environmental protection and supporting individuals and communities.
Workshop Question - How is your brand prioritizing purpose in its product/service?
Trend Themes
1. Cause-supporting Fragrances - Perfume brands are increasingly supporting causes that are important to consumers.
2. Niche Luxury Fragrances - Consumers are looking for premium, potent scents that can be curated based on their mood.
3. Environmentally Inspired Scents - Fragrance collections are offering environmentally inspired aromas to connect with the natural world.
Industry Implications
1. Beauty - Fragmented industry that demands innovation and sustainable practices.
2. Non-profit - Cause-supporting fragrances open a new revenue stream that can be donated to non-profit organizations.
3. Luxury Goods - Niche luxury fragrances are expected by consumers who seek exclusivity and personalization.
