Design

Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]

Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]

Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]

Implications - As wearable technology becomes more commonplace for everyday consumers, chunky wearables are seeing a sleeker exterior as consumers look for pieces that suit their aesthetics and lifestyle aspirations. Armed with the knowledge that the future of technology is becoming an extension of the human body, many brands are opting for thinner and more streamlined designs that can be almost forgotten by the wearer, opening them up to a world of connectivity without the bulk. [More]

Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style. [More]

Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]

Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]

Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]

Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands. [More]

Implications - Reformatting classic ingredients to appeal to a more modern landscape, traditional Italian food is being completely restyled in excitingly surprising ways. It can be tough to stay competitive in the minds of foodies while staying true to traditional roots and flavors. However, through taking familiar ingredients and presenting them as interactive elements to a dish or offering customization through modern technology, Italian food is seeing a revolution from comfort to excitement, much to the delight of flavor-seekers. [More]