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Design Consumer Insights

Pop-Art Patio
Outdoor decor brings a retro art movement's aesthetic to life
Implications - Drawing inspiration from the pop-art genre, outdoor furniture designers are creating products with a whimsical point of view. With household objects often made to be practical above all else for the average consumer, these pieces turn backyards into outdoor galleries and offer an expressive iteration of the mundane.
Workshop Question — How can you reposition a popular product from familiar to unexpected?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scandinavian Nursery
Parents opt for simple, stylish nursery furniture that transitions easily
Implications - As new parents look to create calming nurseries for baby, many are opting for modern Nordic-inspired pieces that emphasize simplicity and functionality, while also boasting an element of whimsy. This evolution highlights the continued fascination with Scandinavian living and the desire with nursery furniture in particular to invest in pieces that will easily transition through the first five years of a child's life.
Workshop Question — As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Architectural Vessel
Elevated glassware intended as smoking accessories imbue ritual with high art
Implications - As design-forward cannabis innovations continue to push past stale stereotypes around recreational use, architectural glass and ceramic pipes in particular are proving to be coveted investment pieces based on their second function as pieces of art. In addition to highlighting the progression spurred by third-wave cannabis initiatives, this evolution speaks to the changing face of recreational consumption in a fast-expanding legal market in which customers are self-grouping in crossover categories of interest.
Workshop Question — How can design-driven product offerings cater to newly emerging categories of consumers that convey a more complex overlay of interests?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cork Craze
Cork becomes a central aspect to decor-related products and projects
Implications - The use of cork as a central piece in home decor and interior design is on the rise, as creators increasingly seek adaptable and eco-friendly materials to construct with. This shift reveals a growing willingness to adopt environmentally friendly practices in all things related to lifestyle, while still accommodating the rustic-meets-minimalism aesthetic that appeals so much to Millennials and Gen Z consumers.
Workshop Question — How could your brand better adopt eco-friendliness into its practices, products, or services?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic E-Bikes
Modern e-bikes target a new demographic with traditional design
Implications - With many minimalist e-bikes already driving the market, brands who merge contemporary innovations with traditional motorcycle-like designs are now serving a diversified age range. With Boomers and Gen X not as familiar with climate change as younger generations who were raised on the concept, this shift shows how brands can introduce new demographics to the values of eco-consumption.
Workshop Question — How can your brand alter aspects of your product/service to reach new demographics?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Activism
Activist groups turn to high-profile designers for marketing purposes
Trend – Rather than focusing exclusively on the agenda, activist groups embrace visually engaging opportunities to capture attention and engage with the public when advocating for social change and sustainability. In doing so, activists are able to spread awareness, while offering a keepsake for audiences.

Insight – Visually engaging assets bring about an accessible and supercharged identity to issues of social justice and climate change. In this way, activist groups can introduce issues in less confrontational ways and invite the public to partake in an open conversation that minimizes shared anxieties.
Workshop Question — How can your brand introduce a social issue in an eloquent way?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Behavioral Installation
Tech allows artwork to better tap into viewers' emotional responsiveness
Trend – The adoption of emotion-responsive technology in exhibitions is prompting audiences to contribute to the art pieces. Whether incorporating facial-recognition technology or movement and behavioral responsiveness, these installations curate a personalized gallery experience where the artwork mirrors the viewer's state of mind.

Insight – The incorporation of behavior-responsive technology into art installations comes as institutions and artists within this space seek out ways to appeal to Millennial and Gen Z consumers. Since consumers within these demographics respond better to immersive and experiential purchase journeys, responsive art is able to facilitate more intimate interactions and relationships with those who observe it.
Workshop Question — What is a behavior-based activity or installation that could benefit your business?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Preferred Home
Pet and human needs stand equal ground in the home design process
Implications - Increasingly, homeowners and design firms are building spaces that incorporate pet-centric design features. More than simply creating fun playscapes for pets, these designs consider the needs of the pet themselves and incorporates that into the overall design and layout of the home. This speaks to the consumer desire for both functional properties and a need to appease those we love the most, including furry companions.
Workshop Question — How can you be more thoughtful in your design aesthetics? What consumer sentiment can you connect with?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodiversifying Accessories
Brands are supplementing existing infrastructure with eco decisions
Trend – Brands are offering small but impactful solutions in the form of biodiversifying accessories that are affordable and have easily implementable designs.

Insight – As climate change is dominating public discourse, brands are proactive in introducing peace of mind by reducing ecological footprints and creating welcoming habitats for diverse life in urban environments. Supplementary to the urban infrastructure or home environment, these accessories empower communities, businesses, and individuals.
Workshop Question — What kind of biodiversifying product could your company adopt to benefit the ecological footprint of its community?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ornamental Totem
Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question — How can your brand leverage historic traditions to appear in today's modern world?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends