Brands are launching true crime experiences with immersive elements
Trend - As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to enhance the experience through various immersive features, whether that be problem-solving games, interactive maps, or something else.
Insight - Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them.
Insight - Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them.
Workshop Question - What interactive feature/s could you include into your product/service in order to enhance consumer experience?
Trend Themes
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Interactive True Crime Experiences — As the true crime genre gains more popularity, creators are enhancing the experience through various interactive features which offer users more immersive opportunities.
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Math-powered Crime Dramas — Interactive crime dramas are becoming more popular with viewers who want deeper immersion within the storyline and math-powered games are a way to provide an entertaining experience while offering a pedagogical element.
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Supplementing Content with Interactive Features — Content creators are including supplementary interactive features like interactive maps and behind-the-scenes videos to offer their audience a more engaging experience when consuming true crime content.
Industry Implications
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Entertainment Industry — The entertainment industry can leverage true crime interactive experiences featuring problem-solving games and other interactive elements to offer more unique and meaningful content for audiences.
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Education Industry — The education industry can take inspiration from math-powered crime dramas to create new engaging and educational content for students.
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Marketing Industry — Interactive true crime content can be used by marketers to create engaging and interactive games for brands to connect with their audiences through creative storytelling.
4 Featured, 32 Examples:
68,038 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Mild
Consumer Insight Topics:
