Category
Tech
Delegated Interfaces
Trend cluster
Category
Interactive
Crime
Brands are launching true crime experiences with immersive elements.
3.5
Trend score
Trend
What is the Interactive Crime trend?
Interactive Crime: As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to enhance the experience through various immersive features, whether that be problem-solving games, interactive maps, or something else.
Insight
The consumer insight behind the Interactive Crime trend
Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them.
Trend themes
Themes within the Interactive Crime trend
Three behaviours holding the trend together01
Interactive True Crime Experiences
As the true crime genre gains more popularity, creators are enhancing the experience through various interactive features which offer users more immersive opportunities.
02
Math-Powered Crime Dramas
Interactive crime dramas are becoming more popular with viewers who want deeper immersion within the storyline and math-powered games are a way to provide an entertaining experience while offering a pedagogical element.
03
Supplementing Content with Interactive Features
Content creators are including supplementary interactive features like interactive maps and behind-the-scenes videos to offer their audience a more engaging experience when consuming true crime content.
Industry implications
What the Interactive Crime trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
The entertainment industry can leverage true crime interactive experiences featuring problem-solving games and other interactive elements to offer more unique and meaningful content for audiences.
For
Education Industry
The education industry can take inspiration from math-powered crime dramas to create new engaging and educational content for students.
For
Marketing Industry
Interactive true crime content can be used by marketers to create engaging and interactive games for brands to connect with their audiences through creative storytelling.
Workshop question
What interactive feature/s could you include into your product/service in order to enhance consumer experience?
Trend signals
Trend signals for Interactive Crime
Trend score 3.5 out of 10, from popularity 61%, activity 37%, freshness 9%.
Popularity61%
Activity37%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Crime trend
4 featured examples from Apr 7 to Jun 11, 2020CategoryMarketing
Interactive Crime Scene Maps
The Sneak Podcast Supplements the Experience with Special Features
Podcasting platforms can leverage interactive crime scene maps and supplementary features to create more immersive and engaging experiences for true-crime enthusiasts.
CategoryPop Culture
Interactive True Crime Podcasts
Solve Uses Snapchat and Instagram to Supercharge Its Stories
Media and Entertainment companies can leverage interactive podcasts and true crime content to attract new audiences and create differentiated offerings that cater to consumer dema…
CategoryPop Culture
Evidence-Based Interactive Viewing Experiences
CBC All Access' Interrogation is a Non-Linear Show
Streaming services have an opportunity to create more engaging and interactive viewing experiences, leading to increased subscriber retention and acquisition.
CategoryMarketing
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
Interactive crime dramas like 'Murder by Numbers' present an opportunity for innovators in the entertainment industry to develop more immersive and engaging content.
