Solve Uses Snapchat and Instagram to Supercharge Its Stories
Kalina N — April 7, 2020 — Pop Culture
References: techcrunch & blog.iheart
Solve satisfies the consumer appetite for interactive true crime podcasts. While the genre has proven to be quite successful among audio connoisseurs, the immersive component is sure to offer something unique and more exciting to the experience. Late in 2019, the Los Angeles-based startup partnered with iHeartMedia to bring immersive content to more users.
Each episode of the interactive true crime podcast is based on real-life events. As the story unfolds, listeners are prompted to interrogate suspects and piece evidence together to track down the killer. For the interactive aspects in its content, Solve depends on Snapchat and Instagram. Audience members need to check those regularly in order to crack the case.
Solve was first debuted in 2018 and has gained over 30 million fans since, testifying to a viewership that is eager to participate in murder mysteries.
Each episode of the interactive true crime podcast is based on real-life events. As the story unfolds, listeners are prompted to interrogate suspects and piece evidence together to track down the killer. For the interactive aspects in its content, Solve depends on Snapchat and Instagram. Audience members need to check those regularly in order to crack the case.
Solve was first debuted in 2018 and has gained over 30 million fans since, testifying to a viewership that is eager to participate in murder mysteries.
Trend Themes
1. Interactive Podcasts - The trend towards interactive podcasts offers disruptive innovation opportunities for media companies to create new forms of storytelling.
2. True Crime Content - The surge in consumer demand for true crime content presents an opportunity for businesses to create engaging multimedia experiences that cater to this interest.
3. Immersive Experiences - The popularity of immersive true crime podcasts is driving the creation of innovative techniques to engage audiences in storytelling and present them with unique experiences.
Industry Implications
1. Media and Entertainment - Media and Entertainment companies can leverage interactive podcasts and true crime content to attract new audiences and create differentiated offerings that cater to consumer demand.
2. Technology - Technology companies can offer solutions that facilitate the interactive aspects of a multimedia experience, allowing media companies to focus on creating compelling content without worrying about the technical aspects.
3. Marketing and Advertising - Marketing and Advertising firms can take advantage of the popularity of true crime content to create branded experiences and targeted advertising campaigns that appeal to consumers' interests.
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