Solve satisfies the consumer appetite for interactive true crime podcasts. While the genre has proven to be quite successful among audio connoisseurs, the immersive component is sure to offer something unique and more exciting to the experience. Late in 2019, the Los Angeles-based startup partnered with iHeartMedia to bring immersive content to more users.
Each episode of the interactive true crime podcast is based on real-life events. As the story unfolds, listeners are prompted to interrogate suspects and piece evidence together to track down the killer. For the interactive aspects in its content, Solve depends on Snapchat and Instagram. Audience members need to check those regularly in order to crack the case.
Solve was first debuted in 2018 and has gained over 30 million fans since, testifying to a viewership that is eager to participate in murder mysteries.