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Top 40 Media Trends in May

From In-Game Music Concerts to Interactive True Crime Podcasts

— May 26, 2020 — Pop Culture
These May 2020 media trends range from in-game music concerts to interactive true crime podcasts.

Earlier this month, Fortnite Astronomical hosted an interactive concert experience for players featuring hip hop star Travis Scott who premiered a knew song to those tuned in. With over 12 million players participating, this marketing move speaks to Gen-Z's appreciation for engaging virtual experiences and also targets a broader audience seeking new modes of entertainment during the ongoing COVID-19 pandemic and social distancing efforts.

Another notable example from the gaming world includes Animal Crossing: New Horizons' recent in-game fashion pop-up by designer Sandy Liang. The pop-up will be hosted through a virtual clothing event spotlighting Liang’s Spring/Summer 2020 and Fall/Winter 2020 collections, with clothes satisfying players' desire for customization. Players will also receive a discount code during the virtual event that can be applied to real clothing purchases.
6.9
Score
Popularity
Activity
Freshness
40
Mobile-First Streaming Services
Mobile-First Streaming Services
Quibi is Exclusively Mobile & Shares Quality Snackable Content
<
39
Chose-Your-Own-Adventure Heist Movies
Chose-Your-Own-Adventure Heist Movies
YouTube's 'A Heist with Markiplier' Has 31 Possible Endings
<
38
Awareness-Raising Interactive Short Film
Awareness-Raising Interactive Short Film
Royston Tan Directed an Educational Film About Drug Use
<
37
Flexible Co-Viewing Features
Flexible Co-Viewing Features
The Philo Co-Viewing Feature Will Allow Users to Watch Video Together
<
36
Free Premium Streaming Promotions
Free Premium Streaming Promotions
HBO is Offering 500 Hours of Shows & Movies for Free Streaming
<
35
Interactive Sci-Fi Thriller Movies
Interactive Sci-Fi Thriller Movies
Wales Interactive Released the Complex for PS4 on March 31st
<
34
Free Educational Documentary Streaming
Free Educational Documentary Streaming
Netflix Made Several Documentaries Free on YouTube
<
33
Interactive Content Streaming Protocols
Interactive Content Streaming Protocols
Instant Interactive Develops GREG to Enhance Entertainment
<
32
Social Distancing Music Videos
Social Distancing Music Videos
Phenom by Thao & the Get Down Stay Down Was Made with Zoom
<
31
Streaming Content Expansions
Streaming Content Expansions
Tubi Announced Its Movies and Shows are Now on Rogers Ignite TV
<
30
Evidence-Based Interactive Viewing Experiences
Evidence-Based Interactive Viewing Experiences
CBC All Access' Interrogation is a Non-Linear Show
<
29
AI Podcast Recommendations
AI Podcast Recommendations
Spotcast Shares Personalized Suggestions Based on Listening Habits
<
28
Intentionally Uninteresting Podcasts
Intentionally Uninteresting Podcasts
Ts&Zzz is a Podcast for Sleep That Reads Terms and Conditions
<
27
Kid-Friendly Social Distancing Tips
Kid-Friendly Social Distancing Tips
Cartoon Network Launched the CNCheckIn Initiative for COVID-19
<
26
VR Theater Platforms
VR Theater Platforms
Broadway VR Offers Fully Immersive Theatrical Experiences
<
25
Broadway-Specific Streaming Services
Broadway-Specific Streaming Services
Broadway on Demand is a New Streaming Service
<
24
Group Streaming Apps
Group Streaming Apps
TwoSeven Helps Groups Virtually Enjoy Streaming Subscription Service Content
<
23
In-Game Music Performances
In-Game Music Performances
Fortnite Astronomical Gathered Players Virtually to See Travis Scott
<
22
Communal Media-Streaming Services
Communal Media-Streaming Services
Metastream Allows Users to Watch or Listen to Content Together
<
21
Real-Time Video-Sharing Apps
Real-Time Video-Sharing Apps
Kast Uses Screen Capture, Voice, Text, and Video Chat Technology
<
20
Virtual Co-Viewing Rooms
Virtual Co-Viewing Rooms
Watch2Gether Helps People Chat, Shop & Enjoy Audio & Video Content
<
19
Interactive True Crime Podcasts
Interactive True Crime Podcasts
Solve Uses Snapchat and Instagram to Supercharge Its Stories
<
18
Content Co-Watching Features
Content Co-Watching Features
The Instagram Co-Watching Feature Allows Friends to Browse Together
<
17
Stay-Home Car Commercials
Stay-Home Car Commercials
The Jeep Same Day Ad References Groundhog Day
<
16
Co-Watching Party Plug-Ins
Co-Watching Party Plug-Ins
Scener Unites Streaming Service Users with Virtual Movie Nights
<
15
Interactive Mobile Streaming Apps
Interactive Mobile Streaming Apps
Ficto Produces Interactive Shows Specifically for Mobile Phones
<
14
Kid-Friendly Quarantine Content
Kid-Friendly Quarantine Content
Sesame Street's Caring for Each Other Initiative Helps Kids Learn
<
13
Social Co-Viewing Platforms
Social Co-Viewing Platforms
Gaze Helps to Create YouTube-Specific Long-Distance Movie Nights
<
12
Sci-Fi Character Jewelry Pendants
Sci-Fi Character Jewelry Pendants
The Dan Life Launches a Baby Yoda Pendant Before Star Wars Day
<
11
All-White Magazine Covers
All-White Magazine Covers
The Vogue Italia April Issue Cover Represents Rebirth
<
10
Sci-Fi Popsicle Molds
Sci-Fi Popsicle Molds
The Star Wars Pop Mold Lets You Create Edible Star Wars Characters
<
9
Video Game Fashion Pop-Ups
Video Game Fashion Pop-Ups
Sandy Liang's Animal Crossing Pop-up Lets Guests Download Looks
<
8
Sitcom-Themed Pool Floats
Sitcom-Themed Pool Floats
The Friends Door Pool Float is Inspired by Monica's Door from 'Friends'
<
7
Virtual Music Festivals
Virtual Music Festivals
Music Lives is a Three-Day Virtual Event on Oculus Venues
<
6
Face-to-Face Social Media Networks
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
<
5
Digital Hangout Platforms
Digital Hangout Platforms
Kosmi's Platform is an All-in-One Digital Socializing Experience
<
4
Eye-Tracking Film Experiences
Eye-Tracking Film Experiences
The Angry River is a Revolutionary Take on Interactive Storytelling
<
3
Virtual Cinema Clubs
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
<
2
VR-Based Co-Watching Platforms
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
<
1
Quarantine Fashion Photoshoots
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
<