From In-Game Music Concerts to Interactive True Crime Podcasts
Jana Pijak — June 3, 2020 — Pop Culture
These May 2020 media trends range from in-game music concerts to interactive true crime podcasts.
Earlier this month, Fortnite Astronomical hosted an interactive concert experience for players featuring hip hop star Travis Scott who premiered a knew song to those tuned in. With over 12 million players participating, this marketing move speaks to Gen-Z's appreciation for engaging virtual experiences and also targets a broader audience seeking new modes of entertainment during the ongoing COVID-19 pandemic and social distancing efforts.
Another notable example from the gaming world includes Animal Crossing: New Horizons' recent in-game fashion pop-up by designer Sandy Liang. The pop-up will be hosted through a virtual clothing event spotlighting Liang’s Spring/Summer 2020 and Fall/Winter 2020 collections, with clothes satisfying players' desire for customization. Players will also receive a discount code during the virtual event that can be applied to real clothing purchases.
Earlier this month, Fortnite Astronomical hosted an interactive concert experience for players featuring hip hop star Travis Scott who premiered a knew song to those tuned in. With over 12 million players participating, this marketing move speaks to Gen-Z's appreciation for engaging virtual experiences and also targets a broader audience seeking new modes of entertainment during the ongoing COVID-19 pandemic and social distancing efforts.
Another notable example from the gaming world includes Animal Crossing: New Horizons' recent in-game fashion pop-up by designer Sandy Liang. The pop-up will be hosted through a virtual clothing event spotlighting Liang’s Spring/Summer 2020 and Fall/Winter 2020 collections, with clothes satisfying players' desire for customization. Players will also receive a discount code during the virtual event that can be applied to real clothing purchases.
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