Cartoon Network Launched the CNCheckIn Initiative for COVID-19
Kalina N — April 20, 2020 — Life-Stages
References: cartoonnetwork & broadcastingcable
Cartoon Network—a channel loved by many youngsters—is utilizing its platform to give its viewership social distancing tips for the COVID-19 pandemic. Given the circumstances, the CNCheckIn initiative is important in order to communicate to kids how important it is for them to be mindful of the rules during this time.
The CNCheckIn initiative is broken down into three main parts, including the 'Stay Entertained,' 'Stay Creative,' and 'Stay Safe' category. The first features new and unlocked episodes of some popular cartoons like Apple and Onion, Ben 10, Teen Titans Go! and more, as well as "an unlocked collection of 20 Cartoon Network classics" like Chowder, Courage the Cowardly Dog, and Dexter's Laboratory. The 'Stay Creative' category brings some do-it-yourself projects to one's attention, while 'Stay Safe' shares some sanitation and social distancing tips.
Image Credit: Cartoon Network
The CNCheckIn initiative is broken down into three main parts, including the 'Stay Entertained,' 'Stay Creative,' and 'Stay Safe' category. The first features new and unlocked episodes of some popular cartoons like Apple and Onion, Ben 10, Teen Titans Go! and more, as well as "an unlocked collection of 20 Cartoon Network classics" like Chowder, Courage the Cowardly Dog, and Dexter's Laboratory. The 'Stay Creative' category brings some do-it-yourself projects to one's attention, while 'Stay Safe' shares some sanitation and social distancing tips.
Image Credit: Cartoon Network
Trend Themes
1. Kid-friendly Social Distancing - Cartoon Network is setting an example of how brands can communicate health and safety protocols to children in a way that is engaging and understandable.
2. Lockdown Entertainment for Kids - Cartoon Network's CNCheckIn initiative is putting forward specially curated entertainment and DIY projects to keep children occupied during the pandemic.
3. DIY Projects for Kids - Cartoon Network's 'Stay Creative' section can inspire innovative and eco-friendly DIY projects for children to create at home.
Industry Implications
1. Media and Entertainment - TV channels and streaming services can learn from Cartoon Network to develop creative, engaging, and informative content for children during times of uncertainty.
2. Education and Childcare - Schools, daycare centers, and after-school programs can incorporate entertaining and educational content to prompt children to practice social distancing and hygiene protocols when necessary.
3. Toys and Games - Toy companies can leverage DIY projects and interactive games to bring playtime to a whole new level while also promoting the importance of social distancing and sanitation.
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