Live music streaming platform LiveXLive is hosting a multi-day concert on Oculus Venues that gives people the chance to tune in virtually using their Oculus Quest or Go headset. The three-day Music Lives event is free to watch and it helps to support MusiCares and other organizations that are providing COVID-19 relief funds. With Music Lives, Oculus users will be able to see performances by Balvin, Swae Lee, Anitta, Big Gigantic and dozens of other artists.
Oculus Venues sets live events in a virtual stadium, making it possible for attendees to see everything from comedy shows to sporting events. As it's unclear when people will be able to gather in large crowds again, virtual events of this nature may be the norm for the forseeable future.
Key Themes Behind This Trend
- Virtual Events
- The rise of virtual events will continue to grow in popularity as people adapt to restrictions on large gatherings, creating opportunities for companies to provide engaging experiences for attendees.
- Streaming Concerts
- Live music streaming platforms will become more prevalent as people seek out alternative ways to enjoy concerts, creating opportunities for music industry professionals to explore new revenue streams.
- Digital Fundraising
- Virtual events can be used as an effective means of raising money for non-profit organizations, creating opportunities for charities and social enterprises to partner with technology companies.
Where This Applies
- Music Industry
- The music industry will need to adapt to virtual events and streaming concerts, creating opportunities for new revenue streams for artists, as well as for event planners and production companies.
- Technology Industry
- Technology companies will increasingly be called upon to provide virtual event solutions, creating opportunities for innovation in the development of new virtual platforms.
- Non-profit Industry
- Non-profit organizations will increasingly look to virtual events as a way of raising funds and increasing awareness, creating opportunities for partnerships with technology companies and event planners.
