Right now, Williams Sonoma is offering a Star Wars Pop Mold that lets you create edible versions of your favorite 'Star Wars' characters.
A Williams Sonoma exclusive, the Star Wars Pop Mold is a silicone tray featuring molds for three iconic 'Star Wars' characters: Stormtroopers, R2-D2, and Darth Vader. To use the molds, consumers simply have to fill the tray with their choice of fresh juice, fruit puree, or yogurt and then insert a reusable pop stick in each one. After freezing the overnight, the characters can be popped right out of the molds and enjoyed—no warm water needed to heat the tray. As Williams Sonoma notes, the molds are "also great for making lollipops, chocolates and ice cubes."
Image Credit: <i> Williams Sonoma.</i>
Why This Trend Is Growing
- Edible Character Molds
- There is an opportunity to create silicone trays featuring molds of pop culture characters for consumers to enjoy with their favorite treats.
- Customizable Popsicles
- Businesses could create customizable pop molds that allow consumers to mix and match flavors and molds for a unique treat experience.
- Pop Culture Food Products
- There is a market for businesses to create food products based on popular characters and franchises in popular culture.
Industries Being Reshaped
- Food and Beverage
- Businesses in the food and beverage industry can create niche products like character molds or incorporate pop culture into their food products.
- Entertainment
- Pop culture franchises like Star Wars can collaborate and create unique products and merchandise beyond the traditional toys and apparel.
- Retail
- Companies in retail can identify and market unique and niche products, such as character molds, to drive sales and boost profits.
