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Free Premium Streaming Promotions

HBO is Offering 500 Hours of Shows & Movies for Free Streaming

— April 6, 2020 — Pop Culture
During the stay-at-home mandate when people are looking for more ways to keep themselves entertained indoors, HBO is introducing over 500 hours of free streaming content that can be accessed on its platforms without a subscription. This means that fans in the United States can tune into shows like Veep original series like The Sopranos, as well as a few movies via the #StayAtHomeBoxOffice campaign. Accessing free streaming starts with downloading the HBO Now or HBO Go app, or visiting the corresponding online sites.

It's not uncommon for streaming services to offer a few episodes or a month for free but this promotion represents one of the industry's largest sampling strategies—and it comes at a time when HBO is observing streaming significant increases in overall streaming.
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