During the stay-at-home mandate when people are looking for more ways to keep themselves entertained indoors, HBO is introducing over 500 hours of free streaming content that can be accessed on its platforms without a subscription. This means that fans in the United States can tune into shows like Veep original series like The Sopranos, as well as a few movies via the #StayAtHomeBoxOffice campaign. Accessing free streaming starts with downloading the HBO Now or HBO Go app, or visiting the corresponding online sites.
It's not uncommon for streaming services to offer a few episodes or a month for free but this promotion represents one of the industry's largest sampling strategies—and it comes at a time when HBO is observing streaming significant increases in overall streaming.
Key Themes Behind This Trend
- Increased Free Streaming Offers
- Streaming services are offering more extensive free streaming promotions to attract and retain users during stay-at-home mandates.
- Expanding Sampling Strategies
- Streaming platforms are implementing larger sampling strategies to showcase their content and gain new subscribers during periods of increased streaming consumption.
- Rising Demand for Entertainment Content
- The stay-at-home mandates have led to a surge in demand for streaming services, prompting them to offer more free content to meet the increased need for entertainment.
Where This Applies
- Video Streaming Services
- Video streaming services are capitalizing on the stay-at-home mandates by providing extensive free content to drive user engagement and subscriptions.
- Digital Entertainment
- The digital entertainment industry is witnessing a shift towards larger sampling strategies to capture the attention of consumers spending more time indoors.
- Mobile App Development
- Companies are investing in developing mobile streaming apps to offer convenient access to free streaming content and attract new users.
