Games that boost mental health and confidence are on the rise
Trend - Consumers are increasingly prioritizing their mental health, and brands in the gaming space are taking note with game-based products and apps that aim to offer positive mental health experiences for customers. These games deliver everything from body confidence-building skills to stress reduction.
Insight - With social, political economic and health issues occurring across the globe, atop of the day-to-day responsibilities that consumers have to carry out amidst their worsening anxieties, people are looking for ways to cope. They're increasingly turning to accessible forms of anxiety reduction and confidence-building in order to alleviate the various stressors they're dealing with on both a micro and macro scale.
Insight - With social, political economic and health issues occurring across the globe, atop of the day-to-day responsibilities that consumers have to carry out amidst their worsening anxieties, people are looking for ways to cope. They're increasingly turning to accessible forms of anxiety reduction and confidence-building in order to alleviate the various stressors they're dealing with on both a micro and macro scale.
Workshop Question - How is your brand prioritizing stress-reduction or escapism for its customers?
Trend Themes
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Mental Health Gaming — Brands in the gaming industry are creating game-based products and apps that offer positive mental health experiences for customers.
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Therapy-based Games — Card and board games that incorporate therapy techniques into gameplay are becoming increasingly popular as a way to practice building emotional and mental health skills.
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Body Positivity Apps and Games — Mobile apps and games that promote body positivity and a healthy self-image through interactive and playful experiences are on the rise.
Industry Implications
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Gaming Industry — The gaming industry can capitalize on the growing demand for mental health and body positivity gaming experiences.
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Therapy and Mental Health Industry — The therapy and mental health industry can take advantage of the trend towards incorporating therapy techniques into various forms of gameplay to reach a wider audience.
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Wellness Industry — The wellness industry can utilize the trend towards mental health and body positivity gaming and apps to offer new and innovative ways for consumers to improve their overall sense of well-being.
