Category
Lifestyle
Assisted Choices
Trend cluster
Category
Positivity
Gaming
Games that boost mental health and confidence are on the rise.
3.9
Trend score
Trend
What is the Positivity Gaming trend?
Positivity Gaming: Consumers are increasingly prioritizing their mental health, and brands in the gaming space are taking note with game-based products and apps that aim to offer positive mental health experiences for customers. These games deliver everything from body confidence-building skills to stress reduction.
Insight
The consumer insight behind the Positivity Gaming trend
With social, political economic and health issues occurring across the globe, atop of the day-to-day responsibilities that consumers have to carry out amidst their worsening anxieties, people are looking for ways to cope. They're increasingly turning to accessible forms of anxiety reduction and confidence-building in order to alleviate the various stressors they're dealing with on both a micro and macro scale.
Trend themes
Themes within the Positivity Gaming trend
Three behaviours holding the trend together01
Mental Health Gaming
Brands in the gaming industry are creating game-based products and apps that offer positive mental health experiences for customers.
02
Therapy-Based Games
Card and board games that incorporate therapy techniques into gameplay are becoming increasingly popular as a way to practice building emotional and mental health skills.
03
Body Positivity Apps and Games
Mobile apps and games that promote body positivity and a healthy self-image through interactive and playful experiences are on the rise.
Industry implications
What the Positivity Gaming trend means for industry
Where the trend changes the playbookFor
Gaming Industry
The gaming industry can capitalize on the growing demand for mental health and body positivity gaming experiences.
For
Therapy and Mental Health Industry
The therapy and mental health industry can take advantage of the trend towards incorporating therapy techniques into various forms of gameplay to reach a wider audience.
For
Wellness Industry
The wellness industry can utilize the trend towards mental health and body positivity gaming and apps to offer new and innovative ways for consumers to improve their overall sense of well-being.
Workshop question
How is your brand prioritizing stress-reduction or escapism for its customers?
Trend signals
Trend signals for Positivity Gaming
Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 9%.
Popularity61%
Activity48%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Positivity Gaming trend
4 featured examples from Oct 26, 2018 to Jun 23, 2020CategoryLifestyle
Therapy-Based Card Games
The Game of Real Life Uses DBT to Encourage Skill-Building
Disruptive innovation opportunity: Develop more innovative tools, games, and resources to support mental health and wellness by merging therapy, gamification, and technology.
CategoryFashion
Body Positivity Games
Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
The beauty and personal care industry can tap into body positivity games to engage with Gen Z consumers, promote self-acceptance, and differentiate their brands in the market.
CategoryTech
Stress-Reducing Gaming Apps
The 'Merrier' App Turns Anxiety into a Fun Game to Beat
The growing demand for stress-relief gaming apps creates opportunities for developers to create innovative and user-friendly applications in the mobile app development industry.
CategoryLifestyle
Body Positivity Mobile Apps
Body Posi Tackles Positive Outlooks on the Body Through Playful UI
Mobile App Development industry can leverage the opportunity by creating innovative apps that promote positive self-image and mental health support.
